Social media is becoming an important part of any marketing strategy, but not every business is using these platforms to their advantage. These five tips will help you make the most of social media in 2015.
1) Set Goals
It’s important to know what you want for your business before you create your social media strategy. It can be something like gaining more page likes, shares, or raising your CTR, or even less tangible targets such as strengthening your brand identity or increasing customer engagement. Keep track of your progress over time to get an idea of which content works or doesn’t work.
2) Have a Plan
Decide how often you want to post on each platform, and create a social media posting calendar. Make note of any event or holiday that is relevant to your business and fill in content around these dates. You can be as structured as “post inspirational quotes every Tuesday” or have a more fluid, flexible calendar that allows you to make adjustments as you go. It’s a good idea to keep track of social awareness months and unofficial holidays that may be popular with your target audience.
3) Quality over Quantity
Whether you’re posting only on weekdays or posting two times a day, seven days a week, it’s important that you’re always generating quality content. You should only post something that your audience will want to read, like, or share. Filler posts may annoy your followers, causing them to tune you out or unfollow your page. Having your plan already laid out will help you prepare for days when you aren’t sure what to post. You may even generate a backlog of quality content before you begin your campaign, so you always have something to post.
4) Offer Incentives
A good way of likeable content is customer incentives. Offer discounts for page likes, shares, or retweets, and run periodic contests to keep your followers invested. The more they’re engaged, the more their friends and followers will see their activity, allowing you to have a broader audience and more chance to expand your customer base.
Engagement isn’t simply about incentives. Engagement involves listening to customer feedback and complaints and responding in a helpful, thoughtful manner. Thank those who leave positive reviews or comments and respond promptly to any questions they may have. Not only will this provide excellent customer service, but it will give your company a human appeal that not many others have.
If you follow these tips, you will streamline your social media marketing strategy and boost your engagement with your customers, resulting in a broader audience and customer base. Get the most out of social media this year with these simple tips and watch your online presence flourish.