Pinterest is a visual social network where content from all around the Internet is saved by pinners (Pinterest users) to their personal boards and then shared with friends and followers. While it’s best known for sharing things like crafts, recipes, and home décor ideas, businesses are finding that Pinterest is a powerful tool for driving referrals to their website and to their physical location.
Creating a business account on Pinterest is just the beginning. Once you’ve created boards and started posting content, incorporate these features to increase your exposure:
Feature #1: Watermarks
When pinning your own unique content to your board, you can embed a watermark, such as your website address or logo, within the article or graphic. Pins don’t expire, so the connection to your business will be everlasting.
Feature #2: Videos
In addition to compelling visuals and verbiage, you can include a video in your pin via the Call to Action feature. A short yet engaging video can bring your product or service to life, attract the attention of potential buyers, and set you apart from competitors.
Feature #3: Descriptions
Include a creative description utilizing keywords relevant to the image you’re pinning. Also add web links. Descriptions are searchable, so get specific, i.e. “Black leather shoulder bag with security compartments for passport and valuables”. (Since pins don’t expire, omit any reference to time-sensitive promotions in your descriptions.)
Feature #4: Link to Facebook and Twitter
To amplify your web presence, set up links between multiple social networks. You can link your Pinterest board to your Facebook, Twitter, and other accounts by adding “Pin It” buttons on those sites.
Feature #5: Track Pins Generated From Your Website
Pinterest users can grab content from any website—including yours. But how do you know which of your images are getting pinned? You can track the number of pins taken directly from your website by going to: www.pinterest.com/source/yourwebsiteaddress.com (using your website address).
Feature #6: Pin Alerts
Which of your pins are generating the most activity? By setting up pin alerts, you will receive an email message each time your pins are shared. You can customize the frequency of receipt of these messages (immediately, daily, weekly, etc.)
Feature #7: Pinterest Analytics
The key to marketing on Pinterest is collecting and analyzing the right data. The analytics feature will show which of your pins are most popular, where they are appearing, and additional content that is being pinned to the boards containing your pins. This information can be used to gauge whether you are reaching your target audience so you can tweak your content if necessary.
The Pinterest’s Business Centre site contains a wealth of information to get you started.