Blog Post Planning for Dummies - PointClick

Blog Post Planning for Dummies


How simple is it for you to create a new blog post? Do you just sit down and let the magic happen or do you plan out what you want your new creation to accomplish? Of course, the latter answer should be the correct one and if you’re hoping that just throwing something together will cut the mustard, then you couldn’t be further from the truth. Blog posts that succeed are the ones that are organized, have a clear vision, and are constructed with their end results in mind. This is the method we use with every post we publish.

Create an Outline
With every blog post, you should have a clear vision of what you want to tell your readers. Before writing anything, think about what are the key focal points and make those ideas your subheadings. This framework will ensure that there is a consistent theme throughout your post and you don’t ramble from point to point. If you plan to use examples, look for and insert these during the outline process, but make sure to give credit where it is due.

Write and Revise
At this stage, you should be able to compose your post. You know what you want to write, have an outline, and even a few examples to back up your position. When writing, keep your audience in mind. There’s no reason to use complicated technical language unless your readers will understand exactly what you’re talking about. After the writing is finished, now comes the fun part – revision. Read back through your post and look for any possible errors, grammar mistakes, or sections that don’t read well. Run a spell check and you’re almost done, but don’t click the publish button yet.

The Finishing Touches
The last step is making sure that your new post is dressed for success, including the right accessories. Does the title grab your attention or is it boring? Nothing is worse than having a great article hidden behind a bad title, so take the time to come up with a good one. Also, if your post is meant to inspire an action, tell your readers what you want them to do with a call to action. If you don’t believe this works, then do a little A/B testing to see the results for yourself.

Being an effective business blogger is all about consistency. If your blog posts are all over the place, maybe you need a helping hand. Our blog services could be what you finally need to get the results you expect from your posts.