A short decade ago, having a simple website in place was good enough for knowing that your small business could be found online, and that’s why many business websites were created – just to be found. As Internet use has changed dramatically in the past ten years, your website needs to adapt as well. If you’re only looking to be found, then keep things the same. But if you want to ATTRACT new customers, then a business blog is what you need to get the ball rolling.
What is a Business Blog?
In a nutshell, a business blog is exactly what it sounds like – a place where relevant content can be placed online and connected to your business. At the same time, it’s something much more important. A business blog transforms your website from being a static set of pages to a living, breathing entity, with room for interaction between you and your site visitors and a dedicated space to show just why you deserve the business of your customers.
What Goes on a Business Blog?
Content, of course. What kind of content? Well, think of it this way – the subjects you and your business are interested in are likely the same topics that are important to your potential pool of customers. Your business’s blog is where these shared interests should converge. Articles about latest industry trends and hot issues are a great place to start, but you can also produce content that deals with specific developments within your organization.
Basic Keys to Business Blogging Success
While books could be written about how to run an effective business blog, but if this is your first time, then it’s better to focus on getting the basics right. Consistency is hugely important, so create a content publication schedule that you can realistically follow. Even if you’re only posting new content once a month, at least it’s something and your followers will come to expect their monthly update.
Moving from an upstart business blog to an inbound marketing machine is a bit of a leap, but we can help you skip the learning curve. Inquire about our business blogging services and you’ll be surprised at what we can do to improve your business website.