Got a WordPress blog?
Congratulations, you’re one of over 62 million. Yeah, that’s right – 62 MILLION.
WordPress is clearly the leader when it comes to an easy-to-implement blogging solution, but even WP needs a little extra SEO attention from time to time. We know you’re busy focusing on cranking out great content, but we have a few quick tips that will elevate your WP SEO game and make sure you’re getting the high ranking you deserve. Let’s look at a few common situations and the best SEO practice associated with each.
If you’ve had your blog for a while, there might be a subtle issue going on with your permalink structure. The generally accepted best practices have changed over time and if you’ve updated your WP installation to later versions (3.3 and newer), then you may want to revisit how your permalinks are being handled. They should follow one of the following two formats:
This format should be applied automatically, but you can should go into your URL settings just to verify. If something is amiss, you’ll need to change the setting AND add a 301 redirect to make sure there are no sloppy dead links out there.
Without getting too technical, what you want is a 301 Redirect, not a 302 Redirect. The former is especially important in search engine rankings, but WP is set to use the latter by default. How to get around this problem? Like many things WP, the answer is a plugin. There are a ton out there that can achieve the same thing, but John Goodley’s Redirection is probably the best. Just make sure to install it BEFORE you change your permalink structure.
If you’re starting to feel a little in over your head and scared that you might do something wrong, it’s a good idea to call in someone that knows what they’re doing. While the changes are not very difficult, getting it done right the first time is obviously preferable to spending several hours cleaning up the mess if it’s done wrong.
A Multilingual WP Blog
One of the biggest complaints about WP is that it’s not so easy if you want to support multiple languages. Because your customers may be more comfortable using their native tongue, it makes sense in many cases to offer your content in more than just English. Of course, this does mean you’ll be working extra hard to provide translations as well. Ask around and you may find someone on your team is fluent in a second language and can do the translations in-house.
Even though WP is not built for a multilingual site, the fix is incredibly easy, again with a plugin. Aptly named WPML, this plugin will give you plenty of options for adding another language and automagically sorts your posts according to SEO best practices.
Using WP is a great way to get a solid introduction to blogging, whether for business or personal reasons. In learning about how to optimize your WP blog for the search engines, you can stop worrying about SEO.
Now get back to that great content!