What Is Inbound Digital Marketing?
It’s a simple marketing strategy that has been growing in effectiveness since 2006. Its focus is about targeting and attracting the right visitors to your business. The “right” visitors being your key demographic, and those most likely to convert into long term customers. Marketing used to be about outbound methods like buying emails lists, buying ad space, sending direct mail, and keeping fingers crossed about word of mouth. Now, inbound marketing is about creating high quality content that brings people to you and your business, makes them realize they are exactly where they want to be, and keeps them coming back again and again. The goal is to align the content on your website with your potential clients (and current clients) interests. This attracts them to you initially and then allows you to convert them, close the deal, and keep them delighted with you, your products, and your services.