PPC Advertising for Lawyers

Drive traffic and increase conversions quickly

When potential clients search for legal services, our expertly managed PPC campaigns make sure your firm shows up first. With our tailored approach, we help your law firm stand out in paid search results and turn clicks into clients.
3 x

increase in qualified leads

42 %

average reduction in cost per click (CPC)

2 x

higher conversion rates

50 %

lower cost per acquisition (CPA)

Helping Law Firms Grow Online Since 2008

Get immediate visibility and fast results

Our PPC advertising services are designed to get your law firm in front of potential clients as soon as possible. From Google Ads to Microsoft Ads, we’ll manage your campaigns to ensure you get maximum value from your advertising spend.

Google Ads Management for Law Firms

Maximize your visibility where it matters most

We specialize in creating and managing Google Ads campaigns that drive relevant traffic to your website. Our team understands the nuances of the legal industry and ensures that your ads are displayed to the right audience at the right time. We manage everything—from keyword selection to ad creation, bidding strategy, and performance monitoring.

Local Service Ads for Law Firms

Get to the top of Google with Local Service Ads (LSA)

Local Service Ads (LSA) help law firms show up at the very top of search results for relevant local searches. These ads are highly visible and trusted by users because they include verified business details. We manage your LSA campaigns to generate high-quality leads for your firm.

Display Campaigns for Brand Awareness

Build your law firm’s brand and stay top of mind

Display campaigns are a powerful way to promote your law firm across the web, reaching potential clients as they browse other websites. These ads increase your visibility and keep your brand top-of-mind, especially for users not ready to make an immediate decision. Our display campaigns are designed to boost brand recognition and drive future client engagement.

Landing Page Optimization for Law Firms

We include high-converting landing pages with all campaigns

A successful PPC campaign doesn’t end with the click. We create custom landing pages optimized to convert visitors into clients. By aligning the messaging of the ads with the content of the landing page, we ensure a seamless experience that drives leads and cases for your firm.

Click Fraud Protection for Your PPC Campaigns

Protect your budget and ensure real leads

Click fraud can waste your advertising budget on fake clicks. We use advanced click fraud protection tools to monitor and block suspicious activity, ensuring that your ad spend goes towards real potential clients, not bots or competitors.

Custom Reporting and Performance Tracking

Know exactly how your ads are performing

Transparency is key to success. We provide detailed monthly reports outlining your ad spend, clicks, leads, and conversions. You’ll know where every dollar is going and what’s driving results for your law firm.

Plans & Pricing

Looking to get more leads and cases fast? Our PPC advertising services are tailored specifically for law firms to help you dominate the search results and drive instant traffic to your website. We offer a range of flexible PPC advertising packages to fit your firm’s needs and budget, whether you’re looking to start with Local Service Ads or need a fully customized plan.

Local Service Ads

$ 250 per month, plus ad spend
  • Ideal for law firms wanting to appear at the top of Google’s local search results without breaking the bank. This plan focuses on managing Local Service Ads (LSA) to generate qualified leads.
  • Google Screened Verification
  • Complete LSA management
  • Monthly performance reporting

Google Ads

$ 750 per month, plus ad spend
  • Designed for firms seeking a more comprehensive paid search strategy, this plan covers everything from ad creation to landing pages, ensuring your law firm gets the most value from your ad spend.
  • Up to $5,000 in ad spend
  • Full Google Ads management
  • Custom landing pages included
  • Click fraud protection
  • Monthly performance reporting

Custom

$ 1,000+ per month, plus ad spend
  • For law firms with a larger advertising budget or more complex needs, our custom plan is tailored to fit your unique goals. Whether you have a higher ad spend or require a multi-platform approach, we will build a strategy designed to generate maximum ROI.
  • Over $5,000 in ad spend
  • Full Google Ads management
  • Custom landing pages included
  • Click fraud protection
  • Monthly performance reporting

Free Consultations to Maximize Your PPC Strategy

Not sure which plan is right for you? No worries! We offer free consultations to help you choose the best package for your firm’s needs. Our team will work with you to understand your goals and create a PPC strategy that delivers results, whether you’re focused on local ads or a full-scale campaign.

What Our Clients Are Saying

Gary PetersonLaw Offices of Gary A. Peterson
Read More
Hiring PointClick when I was opening my own Law Firm in 2013 was the best business decision I have ever made. I would recommend them without hesitation to anyone.
Ken MarksKenneth G. Marks Law Firm
Read More
The SEO campaign that he has crafted for my law firm for years ranks number 1 in Google searches in an expansive area in Orange County, well above and beyond my expectations!
Fred ThiagarajahRight Choice Law
Read More
A big thank you to Nick and the team over at PointClick. They made the process of redesigning our website quick and painless. Highly recommended.
Brent CaldwellLaw Offices of Brent W. Caldwell
Read More
I have worked with PointClick for years. They designed my website and currently handle my firm’s seo and other online marketing needs. They are very responsive whenever I have questions or specific requests. I would recommend their services to any law firm in need of web design or internet marketing help.​
Marc EllisOC Trial Attorneys
Read More
PointClick went above and beyond to understand my vision and make it a reality. They graciously continued to listen to my concerns and resolve all my issues. They are an absolute MUST if you want a high-end website superior to most others out there.
Charis MeyerLaw Office of Charis Meyer
Read More
Nick is an expert in his field and takes the time to explain in layman's terms what he is working on. He works hard to obtain the results you want. I would definitely hire Nick again.
Robert BeggsThe Beggs Law Firm
Read More
Nick is fast and reliable. If it has to be done right, and it has to be done now - Nick is your guy!
Charles SchurterLaw Office of Charles Schurter
Read More
Nick has always answered all my questions, does everything he says he'll do, and put together a great looking website for my business.
Previous
Next

What You Can Expect from Our
PPC Advertising Services

Expert Campaign Management

Our team will handle everything from keyword selection to ad copy and bid optimization.

Data-Driven
Strategies

We use advanced analytics and testing to continually refine your campaigns for maximum performance.

Results-Oriented Approach

We’re focused on generating the best ROI for your firm, driving more clients while keeping your cost per lead down.

FAQs

Don’t see your question here? Just reach out to our support team, and we’ll be happy to help.

With PPC advertising, you can expect to see traffic and leads almost immediately after launching your campaign. We monitor and optimize your ads for better performance over time.

PPC costs vary depending on factors like your practice area, location, and competition. We’ll work within your budget to deliver the best possible results, and there’s no minimum ad spend required.

Yes! We include custom-designed, high-converting landing pages as part of all our PPC campaigns to ensure your clicks turn into leads.

No long-term contracts are required. Our services are month-to-month, giving you the flexibility to adjust your campaign as needed.