Google Ads (PPC) for Law Firms

Dominate search results with smart strategies.

Fast-track your page one placement with paid ads. PPC (pay-per-click) advertising can give your firm a boost and help remove the roadblocks to exposure.

Industry Leadings Tools and Integrations

Our Approach to Law Firm PPC

PPC ads have two key benefits: They increase the visibility of your practice by putting your site front and center, and they help generate higher-quality local leads who are actively seeking the type of legal services you offer.

Campaign Audit / Rebuild

We will audit your existing campaigns before building out your new account to make sure we keep all the good stuff and toss out all the bad. 

Keyword Research

The keywords you want to target are just the beginning. We also review the keywords your competitors are using and create negative keyword lists to block irrelevant searches.

Campaign Building

A well structured account is key to running a successful long term campaign. We optimize the structure of campaigns, ad groups, ads and extensions. 

Optimization & Testing

Our weekly check-ups and artificial intelligence tools make optimizing and testing faster and more reliable so you get the highest return on ad spend possible. 

Growth Strategy

Profitable campaigns should never be limited by budget. We are always looking for new opportunities and strategies to increase your conversions and generate more leads.

Real-Time Reporting

Forget about emailed reports get buried in your inbox and forgotten about. Our live analytics dashboard gives you real-time access to your data so you’ll always know what’s going on.


“I have tried running ads myself and have worked with other agencies in the past and have never seen results like this. We are getting hundreds of calls per month now that we have PointClick managing our ad campaigns.”

Tina Sharma
Law Offices of Tina Sharma