On a small-scale operation, your business’s online marketing statistics probably don’t mean too much in the grand scheme of things. This is because of the small sample size usually associated with your business isn’t the same as the huge amounts of data that go into generating informed statements about online marketing as a whole. Instead of basing your decisions on your limited data, why not let the big boys do the heavy lifting for you and use their information that has been made with a much larger customer base in mind. Here are a few of the big stats that you should be paying attention to:
Your Facebook and Twitter engagement goes down considerably when you post more than once a day. With two or more posts, you can expect 57% less “likes” and 78% less comments per post than just a single post per day.
Most people laughed at the idea of tablet devices having any normal function, but it turns out most people are wrong. The average weekly use of a tablet device is nearly 14 hours per user. Do you know if your content is tablet-friendly?
The Global Internet
Your business may be based locally, but is there a way you can accommodate international customers? Currently, 45% of all the total Internet users live on the Asian continent. This would be a pretty big slice of the pie to miss if your products or services could have a home in China, Indonesia, or other Asian growth hotspots.
The Importance of Social Media
This one is a biggie. More than 9 out of every 10 adults that have Internet access use social media on a regular basis, interacting with friends, families, colleagues, and companies all the time. If you’re not on Facebook and Twitter, you’re clearly behind the times. Do your business a favor and catch up now.
Unsure about how these statistics apply to you or how to make the right changes to your marketing plan? We’ve got you covered. Give us a call and see how we can kick your next campaign into high gear.