https://pointclick.io/blog/ Law firm marketing articles from PointClick. en-us Tue, 07 Jul 2026 16:28:13 GMT https://pointclick.io/how-to-create-an-llms-txt-file-for-your-law-firm/ https://pointclick.io/how-to-create-an-llms-txt-file-for-your-law-firm/ Tue, 07 Jul 2026 16:28:13 GMT Nick Beske Learn what an llms.txt file is, how it differs from robots.txt, and how to write one for your law firm, with section examples and a full sample file. https://pointclick.io/chatgpt-ads-are-coming-what-it-could-mean-for-law-firm-marketing-in-2026/ https://pointclick.io/chatgpt-ads-are-coming-what-it-could-mean-for-law-firm-marketing-in-2026/ Fri, 16 Jan 2026 12:04:00 GMT Nick Beske OpenAI plans to test ads in ChatGPT. See what was announced, what early ads may look like and how law firms can prepare landing pages, intake and tracking. https://pointclick.io/can-gmail-ads-work-for-law-firms/ https://pointclick.io/can-gmail-ads-work-for-law-firms/ Tue, 02 Dec 2025 10:07:00 GMT Nick Beske How Gmail Ads work, why they can be a low-cost supplement to search ads for law firms, and best practices for targeting, copy and audience segments. https://pointclick.io/geo-vs-seo-what-lawyers-need-to-know-about-the-future-of-search/ https://pointclick.io/geo-vs-seo-what-lawyers-need-to-know-about-the-future-of-search/ Wed, 26 Nov 2025 09:03:00 GMT Nick Beske SEO helps your law firm win the click; GEO helps it win the answer in AI tools like ChatGPT. Learn the difference and how to optimize your site for both. https://pointclick.io/how-googles-gemini-3-update-could-impact-your-law-firms-online-visibility/ https://pointclick.io/how-googles-gemini-3-update-could-impact-your-law-firms-online-visibility/ Thu, 20 Nov 2025 12:50:50 GMT Nick Beske Google’s Gemini 3 now powers AI Mode in Search. How it could affect your law firm’s organic traffic, local SEO and paid ads, and what to do now. https://pointclick.io/want-your-law-firm-to-show-up-in-chatgpt-focus-on-the-right-review-sites/ https://pointclick.io/want-your-law-firm-to-show-up-in-chatgpt-focus-on-the-right-review-sites/ Wed, 19 Nov 2025 16:03:26 GMT Nick Beske ChatGPT draws on review sites beyond Google when it recommends lawyers. See which platforms matter for law firms and how to build reviews across them. https://pointclick.io/8-tips-to-get-your-law-firms-google-business-profile-verified/ https://pointclick.io/8-tips-to-get-your-law-firms-google-business-profile-verified/ Wed, 19 Nov 2025 16:01:12 GMT Nick Beske A law firm’s Google Business Profile must be verified to show in Maps. Eight tips cover branded email, lost access, multiple offices and re-verification. https://pointclick.io/does-location-still-impact-law-firm-rankings-in-google-search/ https://pointclick.io/does-location-still-impact-law-firm-rankings-in-google-search/ Wed, 19 Nov 2025 15:57:46 GMT Nick Beske A 2025 Sterling Sky study found proximity matters less in local search for law firms. What that means for city-based and near-me optimization. https://pointclick.io/the-easy-seo-fix-most-law-firms-overlook-internal-links/ https://pointclick.io/the-easy-seo-fix-most-law-firms-overlook-internal-links/ Fri, 10 Oct 2025 05:40:00 GMT Nick Beske Internal links help Google and potential clients find your most important practice pages. Learn how law firms can add them the right way, at no cost. https://pointclick.io/why-small-details-in-your-law-firms-website-can-impact-google-results/ https://pointclick.io/why-small-details-in-your-law-firms-website-can-impact-google-results/ Thu, 09 Oct 2025 05:30:00 GMT Nick Beske How phone number, address and firm name formatting can affect what Google shows for your law firm, and simple steps to keep your details consistent. https://pointclick.io/how-law-firms-can-ask-for-reviews-that-actually-bring-in-more-clients/ https://pointclick.io/how-law-firms-can-ask-for-reviews-that-actually-bring-in-more-clients/ Tue, 07 Oct 2025 05:25:00 GMT Nick Beske Generic review requests often go ignored. Learn how law firms can ask clients for detailed reviews, with a sample script and advice on when to ask. https://pointclick.io/the-best-fonts-for-law-firm-websites-in-2025/ https://pointclick.io/the-best-fonts-for-law-firm-websites-in-2025/ Wed, 30 Apr 2025 08:07:00 GMT Nick Beske What makes a good font for a law firm website, which sans-serif and serif fonts work well, and how font pairings shape your firm’s first impression. https://pointclick.io/what-colors-should-you-use-on-your-law-firm-website/ https://pointclick.io/what-colors-should-you-use-on-your-law-firm-website/ Mon, 28 Apr 2025 08:05:00 GMT Nick Beske How to choose colors for your law firm website: the role of accent colors, 2025 trends, matching color to your brand and what each common color conveys. https://pointclick.io/how-to-choose-the-right-stock-photos-for-your-law-firm-website/ https://pointclick.io/how-to-choose-the-right-stock-photos-for-your-law-firm-website/ Fri, 25 Apr 2025 08:04:00 GMT Nick Beske Learn how to choose stock photos for your law firm website, from local landmarks to practice area images, and when generic legal imagery still works. https://pointclick.io/why-call-tracking-matters-for-law-firms-and-why-we-recommend-callrail/ https://pointclick.io/why-call-tracking-matters-for-law-firms-and-why-we-recommend-callrail/ Wed, 23 Apr 2025 08:02:00 GMT Nick Beske Call tracking shows which marketing channels bring in your law firm’s phone calls. Learn how it works and why we recommend CallRail for small firms. https://pointclick.io/should-your-law-firm-use-an-answering-service-heres-what-to-know/ https://pointclick.io/should-your-law-firm-use-an-answering-service-heres-what-to-know/ Mon, 21 Apr 2025 08:01:00 GMT Nick Beske Missed calls mean missed leads. Learn how an answering service helps law firms catch after-hours calls, with a look at Smith.ai, Ruby and LexReception. https://pointclick.io/tracking-the-right-marketing-metrics-for-your-law-firm/ https://pointclick.io/tracking-the-right-marketing-metrics-for-your-law-firm/ Fri, 18 Apr 2025 07:59:00 GMT Nick Beske Learn which marketing metrics matter for law firms, from leads and conversion rate to cost per lead and call tracking, and why traffic alone falls short. https://pointclick.io/get-your-blog-to-the-top-of-google-without-paying-for-ads/ https://pointclick.io/get-your-blog-to-the-top-of-google-without-paying-for-ads/ Wed, 16 Apr 2025 07:57:00 GMT Nick Beske Featured snippets put a short answer above the top Google result. Learn how law firms can structure blog posts with clear answers, lists and headings. https://pointclick.io/the-5-best-online-scheduling-tools-for-lawyers/ https://pointclick.io/the-5-best-online-scheduling-tools-for-lawyers/ Mon, 14 Apr 2025 07:55:00 GMT Nick Beske Online scheduling ends the back-and-forth of booking consultations. Compare Calendly, Clio Scheduler, Lawmatics, Acuity and Microsoft Bookings for lawyers. https://pointclick.io/linkedin-now-lets-premium-users-book-meetings-through-calendly-integration/ https://pointclick.io/linkedin-now-lets-premium-users-book-meetings-through-calendly-integration/ Fri, 11 Apr 2025 07:53:00 GMT Nick Beske LinkedIn Premium users can now add a Calendly “Book a Meeting” button to their profile. See how it works, who can use it and why it matters for lawyers. https://pointclick.io/should-you-geotag-photos-for-google-business-profile-rankings/ https://pointclick.io/should-you-geotag-photos-for-google-business-profile-rankings/ Wed, 09 Apr 2025 19:52:55 GMT Nick Beske Geotagging photos does not help Google Business Profile rankings. Learn why the myth persists and where law firms should focus local SEO instead. https://pointclick.io/more-visibility-fewer-clicks-blame-zero-click-searches/ https://pointclick.io/more-visibility-fewer-clicks-blame-zero-click-searches/ Mon, 07 Apr 2025 19:44:48 GMT Nick Beske Ranking well but getting fewer clicks? Zero-click searches may be why. What they mean for law firms and how to adapt with local SEO and better metrics. https://pointclick.io/oops-youve-got-lorem-ipsum-on-your-website/ https://pointclick.io/oops-youve-got-lorem-ipsum-on-your-website/ Fri, 28 Mar 2025 13:58:39 GMT Nick Beske Leftover lorem ipsum and sample pages make a law firm website look unfinished. Learn why placeholder text hurts trust and SEO, and how to find and fix it. https://pointclick.io/how-to-create-an-effective-thank-you-page-for-your-law-firms-website/ https://pointclick.io/how-to-create-an-effective-thank-you-page-for-your-law-firms-website/ Fri, 28 Mar 2025 13:56:22 GMT Nick Beske What your law firm’s thank you page should include after a form submission: a thank you message, clear next steps, a photo and conversion tracking. https://pointclick.io/should-you-include-individual-attorney-contact-information-on-your-website/ https://pointclick.io/should-you-include-individual-attorney-contact-information-on-your-website/ Fri, 28 Mar 2025 13:54:24 GMT Nick Beske Should attorney profiles list direct phone numbers and emails, a central firm contact or a contact form? The pros and cons of each and a balanced approach. https://pointclick.io/how-to-get-the-most-out-of-your-law-firms-website-contact-form/ https://pointclick.io/how-to-get-the-most-out-of-your-law-firms-website-contact-form/ Fri, 28 Mar 2025 13:52:14 GMT Nick Beske Get better leads from your law firm’s contact form, with tips on form length, spam protection, disclaimers, email deliverability and thank you pages. https://pointclick.io/how-to-create-an-effective-contact-page-for-your-law-firms-website/ https://pointclick.io/how-to-create-an-effective-contact-page-for-your-law-firms-website/ Fri, 28 Mar 2025 13:45:22 GMT Nick Beske A good contact page makes it easy to reach your law firm. See what to include, from a short form and disclaimer to hours, a map and clear wording. https://pointclick.io/how-to-create-effective-practice-area-pages-for-your-law-firms-website/ https://pointclick.io/how-to-create-effective-practice-area-pages-for-your-law-firms-website/ Thu, 27 Mar 2025 14:49:15 GMT Nick Beske Practice area pages explain how your firm helps and support local SEO. Learn what each page should include and how to structure and interlink them. https://pointclick.io/how-to-create-an-attorney-profile-page-for-your-law-firm-website/ https://pointclick.io/how-to-create-an-attorney-profile-page-for-your-law-firm-website/ Thu, 27 Mar 2025 14:43:30 GMT Nick Beske Attorney profile pages build trust and show up in name searches. Learn what to include, from headshots to bar admissions, and how to optimize them for SEO. https://pointclick.io/how-to-create-an-about-the-firm-page-for-your-law-firms-website/ https://pointclick.io/how-to-create-an-about-the-firm-page-for-your-law-firms-website/ Thu, 27 Mar 2025 14:36:04 GMT Nick Beske What to put on your law firm’s About the Firm page, from the firm’s story to trust signals, photos and a clear next step, for solo or multi-attorney firms.