The Cutting Edge of 2012 SEO - PointClick


2012 might only be a little past the halfway point, but the year has certainly been a big one for search engine optimization. The same focal points of keyword research and link building are still important, but several new tactics have emerged as hot SEO topics. As a business owner that’s trying to keep your site in one of the coveted top position, it pays to be up to date on what’s happening in the SEO world. Make sure that you’re using the following tactics as part of your SEO game plan.

The “rel=Author” Connection
Most of the pages on the Internet go unsigned, but one growing trend in 2012 has been the use of the rel=Author tag to let readers know who was behind the great piece of content they just read (and possibly the terrible ones as well). However, there’s more to it than that. The rel=Author tag also pulls an image of the author on search results. Where does that image come from? Google+, of course, which plays a role in ranking. The idea is that sharp writers will get more notice (and ranking points), so make sure to sign your content before it gets published.

The Local Paradox
Attaching your business to a specific city on the global website may seem like a paradox, but nonetheless, local has become the SEO buzzword of the year. To make sure you’re straddling both the local and global audiences at the same time, you’ll need to see if all your local bases are covered. Set up a Google Places account, get listed on Yelp and FourSquare, and search for directories that specialize on your particular location.

Social Media
While it’s been growing in popularity for about half a decade, 2012 might be remembered as the year that businesses finally embraced social media. Facebook, Google+, LinkedIn, and Twitter are all must-haves for a business that’s online and many choose to go for the second tier social networks as well. If you’re not using social media yet, then get on it today. Seriously, stop reading and create a Facebook account – you absolutely need it.

If managing your business and keeping up with the SEO world is too much for you to bear, let us take half of that burden. When it comes to SEO, we are always in the know and respond quickly to the latest changes as soon as they happen.