The Right Way to Outsource Content Creation - PointClick

The Right Way to Outsource Content Creation

Producing top shelf content can take its toll. As the sole blogger for your business, you’ve probably reached the burnout stage more than once, but you’ve kept to your guns because you know the payoff is definitely worth the effort. At the same time, the quality of your content will always suffer if your heart’s not in it and creating less than premium content is simply not an option. What’s the solution? With quality standards to maintain and an ever-pressing deadline, outsourcing might be the best answer. Still, you need to know the right way to get your outsourcing done professionally.

Your Instructions are Important
In dealing with outsourced content creation, providing solid instructions is critical in getting the content you want. Don’t just say you want an article about real estate in Orange County. Be as specific as possible and include every last detail you can think of that will help focus the writer – include your desired word count, identify your target audience, and give a subject that is narrow enough to not be confused. Using the above example, a better topic would be something like rising rental costs in Orange County.

Editing and Revisions
Any good outsourcing team or single writer should be open for revisions – this is part of the content creation process. If your instructions are good and the writer has some talent, chances are that their work will not require many changes at all. As you work more with the writer, you will be able to refine the voice you’re looking for and finally get to a point where a quick read through the content will be all that’s needed before it hits your blog.

Finding the right outsourced content creation is no easy task, but if you’re reading this then you’re already halfway there. We offer impeccable content creation and would be happy to take a look at your business’s situation to see if we can help. Take the next step and contact us to learn more about what we can offer.