It hardly seems like it, but 16 months have passed since the global implementation of Project Panda, Google’s controversial algorithm update. In this almost year and a half, the SEO world has been turned on its head. But in a good way. When it comes down to it, the goals of Google and the average Internet user are actually very closely aligned – a person wants to be able to find what they want quickly and Google wants to provide the right search results to make that a possibility. Where Project Panda fits into all this is that the changes are meant to strip the power of SEO tricks and reward sites that are doing things the right way. The future of SEO is changing and this is what we’ve learned in the past 16 months.
Keeping It Fresh
Time is of the essence. Literally. One of the areas where Panda has really made a change is in how recent content is rewarded. Staying relevant and producing a steady stream of content is essential for staying atop the rankings. We expect this trend to continue and possibly increase, due to the movement towards more mobile search.
Have A Point
Everybody knows that there’s tons of crap out there, but how do you filter good quality content from bad. Well, Google has found a way and they are no longer putting up with sub-par content. The take away from this is pretty simple – don’t produce crap. Spend your time generating relevant, high quality content and not only will Google like you, but so will your readers.
The Technical Side of Things
Apart from content, there are several other technical things that we’ve learned from the Panda update, most notably the importance of website speed. We’ve always considered fast load times to have positive effects on retaining visitors, but it is only now that it has become part of SEO. Make sure to check your page latencies and keep your website design free from memory-hungry processes.
The past two years may be remembered as the time when SEO came to a point, when organic growth rather than trickery became the most important factor of a website’s ranking. Having a hard time keeping up with the latest SEO techniques and methods. We can take a look at your site and let you know what needs to be improved.