Law Firm Marketing
Starting at $2,500/Month
Your website, SEO, Google Business Profile and AI search visibility, managed by one team for one monthly price. The PointClick Growth System gives your firm everything it needs to compete online.
What's Included in the Growth System
Custom Website
We design and build your website as part of your engagement, with no upfront design fee. It's built to bring in cases: clear messaging, strong calls to action, fast load times, and a structure designed for search.
Already have a website you like? We'll keep it and improve it. Your price stays the same.
AI Search Visibility
More people now ask ChatGPT, Google's AI Overviews and other AI tools for help finding a lawyer. We optimize your firm's online presence so it shows up in those answers, not just in traditional search results. (You may hear this called GEO, AEO or AI search optimization.)
SEO
Practice-area pages, content, technical improvements and link building that help your firm rank for the searches that bring in cases.
Google Business Profile Management
We optimize and manage your profile so your firm shows up when people search for a lawyer nearby and in Google Maps.
Reviews & Reputation
A simple system for collecting more client reviews, and professional responses written with attorney confidentiality rules in mind.
Social Media Profiles
We keep your firm's profiles active, professional and consistent with the rest of your online presence.
Hosting & Maintenance
We host your site and keep it secure, updated and fast, so you never have to deal with the technical side.
Monthly Updates
A straight forward update every month showing calls, rankings, Maps visibility, reviews and AI visibility, compared to where you started.
Our standard Growth System starts at $2,500 per month, and it’s the right fit for many firms.
For competitive practice areas and larger markets, like personal injury in a major metro, firms typically need more.
During your free consultation, we’ll look at your market, your competitors and your current website. Then we’ll give you two clear options:
- The standard Growth System at $2,500 per month.
- A custom recommendation based on what it will take to compete in your market, such as more content, additional practice areas or locations, or a faster pace.
You’ll see exactly what each option includes and why, and you choose what’s right for your firm.
Optional On-Ramp
For solo practitioners and growing firms, our 12-month on-ramp lets you begin with a smaller investment and build up to the full program.
$1,000 → $1,500 → $2,000 → $2,500
Your monthly investment steps up every three months over your first year.
Same work, different pace. The on-ramp covers the same strategy and marketing as our standard program, spread over a longer timeline. As your investment grows, so does the pace, until you reach the full program in your first year.
Many of our longest-standing clients started with us when they were opening their practice.
Paid Advertising (Add-On)
Want leads faster? We manage paid advertising across:
- Google (Search Ads and Local Services Ads)
- Meta (Facebook and Instagram)
- AI platforms such as ChatGPT
Paid advertising management: $1,500/month plus ad spend
Available on its own or added to your Growth System. Your ad spend is paid directly to each platform, so your full budget goes to ads. During your consultation, we’ll recommend a budget and the right channels for your practice area and market.
Pricing at a Glance
Option | Investment |
Growth System (standard) | $2,500/month |
Growth System (Customized) | For competitive markets. |
12-Month On-Ramp | $1,000/month, stepping up $500 every three months to $2,500 |
Paid Advertising | $1,500/month plus ad spend, on its own or added to the Growth System |
No setup fee · No long-term contract · You own your website and accounts