SEO for Employment Law Lawyers

Let us bring your firm into the limelight.

In today’s digital age, where the workplace is as much virtual as it is physical, having a formidable online presence is indispensable. For employment law attorneys, who advocate for the rights and responsibilities of both employers and employees, a compelling online strategy is paramount to guide those navigating the complexities of the modern workplace.

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Understanding Employment Law SEO

Employment law spans a wide spectrum, from workplace rights to contractual nuances, and addresses both employers and employees. By discerning the unique challenges and concerns faced by these diverse groups and tailoring keywords accordingly, attorneys can effectively reach out and make a difference.

Keyword Research and Selection

Crafting content that aligns with the specific concerns of those in the employment realm requires a targeted keyword strategy. Leveraging specialized tools, employment law attorneys can uncover keywords that mirror the queries of potential clients and excel in search engine rankings.

On-page SEO Tactics

A website should be a beacon of clarity and insight. This requires methodical integration of relevant meta tags, logically organized headers, and coherent internal linking. Beyond this structural soundness, the content should shed light on intricate employment law aspects, offering both comprehension and guidance, thereby enhancing user engagement and search rankings.

Off-page SEO Strategies

The digital footprint of an attorney extends beyond their website. By establishing robust backlinks from esteemed sources, maintaining accurate directory listings, and refining local SEO strategies, attorneys can significantly widen their outreach. Active participation in industry events and insightful guest post contributions further amplify online credibility.

Mobile Optimization

With an ever-growing dependency on mobile devices for information, optimizing websites for mobile accessibility is no longer optional. This involves curating responsive designs, ensuring rapid loading times, and adapting the user interface for mobile interactions.

Tracking and Analysis

Success in SEO is a continuous journey of refinement. Utilizing advanced tools and regularly analyzing performance metrics, employment law attorneys can hone their strategies, ensuring they resonate effectively with their target audience.

Why Choose PointClick for Employment Law SEO?

PointClick’s legacy, which traces back to 2008, speaks of our dedication and acumen in addressing the digital needs of the legal industry. Assisting clients nationwide, we craft strategies with precision, catering specifically to employment law attorneys. Our commitment to client empowerment, evident in our flexible service model, ensures our partners can navigate their growth trajectory on their terms.

Contact Us Today to Take the First Step Towards Success!

For employment law attorneys ready to elevate their digital presence and foster deeper connections with those seeking guidance, PointClick is your trusted digital provider. Contact us today to shape your online narrative.


“A big thank you to Nick and the team over at PointClick. They made the process of redesigning our website quick and painless. Highly recommended.”

Fred Thiagarajah,
Right Choice Law