SEO Services for Lawyers

Helping your firm get found locally

Right now, potential clients are searching for legal services like yours—but if you’re not showing up, they won’t find you. With our tailored SEO services for lawyers, we’ll help your firm get optimized, rank higher, and turn those online searches into real clients.

318 %

average boost in phone calls

3 x

 increase in website clicks

267 %

increase in Google reviews

288 %

jump in keywords ranking in the top 3 spots

Helping law firms grow online since 2008

Connect with more clients

Your next client could be just one search away.

We’ll optimize and manage your Google Business Profile and website so your firm stands out in local searches, driving more leads and bringing in new cases.

Google Business Profile Management for Law Firms

Stand out where it counts

Local SEO starts with a fully optimized and well-managed Google Business Profile. We know how Google’s local algorithm works and focus on the features that can boost your firm’s rankings and help convert potential clients into real ones.

We will work closely with you to understand your firm’s goals and develop a local SEO strategy that works for you. We’ll keep your Profile accurate, post fresh weekly updates, showcase your services, build a review strategy, keep an eye on competitors, and send you a detailed monthly report.

Review Strategy & Management for Law Firms

Boost your reviews, boost your business

Reviews play a big role in improving your rankings and turning searchers into clients. We will work with you to understand your firm and build a review strategy that fits your needs.

Our approach delivers results—our clients see an average 567% increase in reviews! We’ll equip you with the tools and guidance to request reviews from every client. Plus, we’ll handle responding to reviews on your behalf and help manage any negative feedback that comes your way.

Website Optimization for Law Firms

Rank better, convert more clients

Your firm is unique, and so are our website optimization strategies. We begin with a comprehensive audit of your website, assessing all the factors that influence your rankings on Google. You’ll receive a detailed report outlining every improvement opportunity, prioritized for maximum impact.

From there, we’ll get to work—optimizing your website starting with the most crucial areas to boost your conversions. Our custom strategies deliver real results: higher engagement, more traffic, and an increase in new clients for your firm.

Link Building for Law Firms

Boost your rankings faster

Link building can be tough, but it’s key to improving your firm’s visibility. The quality and authority of links pointing to your website are the top factors in local and organic rankings. Our link building service helps increase your prominence on Google, a critical part of the local algorithm.

We create high-quality, in-content editorial backlinks from blogs with real traffic. Our team writes relevant content that features your firm, then pitches it to industry-related blogs. Each month, you’ll receive a link to a fresh post that mentions your firm and links to your site.

Attract & Win Clients with PointClick

Rank
Higher

Get your law firm noticed by ranking higher in Google’s local results. With an optimized Google Business Profile and website, our team helps drive your firm's growth by getting you in front of more potential clients.

Make a Great First Impression

Clients often read reviews before deciding who to hire. We’ll help you gather more reviews, boosting your rankings and bringing in new business.

Optimize Your Website

An optimized website helps your firm rank better in both organic and local searches. Our team will develop content to improve your rankings, fine-tune your site for Google, and optimize for client conversions.

Convert More Leads

We ensure your Google Business Profile and website make it easy for clients to book appointments, contact your team, or visit your office—helping turn searchers into real clients.

Part of One Complete Marketing Program

SEO is included in every PointClick Growth System engagement, along with your website, Google Business Profile, AI search visibility, reviews and hosting. The Growth System starts at $2,500 per month.

Our Clients Have Been Featured In

What Our Clients Are Saying

Gary PetersonLaw Offices of Gary A. Peterson
Hiring PointClick when I was opening my own Law Firm in 2013 was the best business decision I have ever made. I would recommend them without hesitation to anyone.
Ken MarksKenneth G. Marks Law Firm
The SEO campaign that he has crafted for my law firm for years ranks number 1 in Google searches in an expansive area in Orange County, well above and beyond my expectations!
Fred ThiagarajahRight Choice Law
A big thank you to Nick and the team over at PointClick. They made the process of redesigning our website quick and painless. Highly recommended.
Brent CaldwellLaw Offices of Brent W. Caldwell
I have worked with PointClick for years. They designed my website and currently handle my firm’s seo and other online marketing needs. They are very responsive whenever I have questions or specific requests. I would recommend their services to any law firm in need of web design or internet marketing help.​
Marc EllisOC Trial Attorneys
PointClick went above and beyond to understand my vision and make it a reality. They graciously continued to listen to my concerns and resolve all my issues. They are an absolute MUST if you want a high-end website superior to most others out there.
Charis MeyerLaw Office of Charis Meyer
Nick is an expert in his field and takes the time to explain in layman's terms what he is working on. He works hard to obtain the results you want. I would definitely hire Nick again.
Robert BeggsThe Beggs Law Firm
Nick is fast and reliable. If it has to be done right, and it has to be done now - Nick is your guy!
Charles SchurterLaw Office of Charles Schurter
Nick has always answered all my questions, does everything he says he'll do, and put together a great looking website for my business.

FAQs

Don’t see your question here? Just reach out to our support team, and we’ll be happy to help.

Our SEO services are designed for small law firms, multi-location practices, and larger firms. We specialize in working with legal professionals who understand the value of expert SEO but don’t have time to manage it themselves. Our most successful clients are willing to invest a bit of time to help us drive real results—just remember, SEO takes time!

Absolutely! But ask yourself, “Is my time better spent elsewhere?” Keeping up with Google’s ever-changing guidelines, new features, and technical issues can be a full-time job. At PointClick, we make sure your firm is ranking well and converting searchers into clients, so you can focus on growing your practice. On average, our clients see an 87% increase in calls, 567% more reviews, 29% more keywords in the top 3 rankings, and double the website clicks.

With our Google Business Profile Management Service, we track phone calls, website visits, and requests for directions every month so you’ll know exactly how many potential clients are engaging with your firm. This service also helps you build a strong reputation and promote your firm’s brand, which can improve your conversion rates. For our Website Management Service, we tailor the strategy to your firm’s goals and track calls, form submissions, and more. Check out one of our case studies for real-world success stories!

Nope, we don’t! Unlike other agencies that charge a setup fee, we include everything in your first month. We put extra time and planning into setting up your campaign for success, but we won’t charge you anything extra. We’re committed to getting your Google Business Profile off to a strong start!

Yes, you can cancel whenever you’d like. While we recommend staying with us for at least 3 months to see the best results, there’s no long-term commitment. We’ll never undo our work or lock you out of your accounts if you decide to part ways (we’ve heard horror stories about that!). We believe you should always have ownership of your Google Business Profile and just add us as an additional manager.