When someone needs a lawyer, they search Google and call one of the first few firms they see. Our law firm SEO gets your site into that short list for the searches that turn into real cases. It's SEO for lawyers, from a team that has worked only with law firms since 2008.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Want a person to look at your rankings? Book a free Growth Audit and we'll check them next to two or three local competitors.
Illustration of the report sections; your report shows your own numbers.
Usually it's a mix of three things: a site Google has trouble reading, pages that don't match what people search, and too few other sites vouching for you. Fix all three and your firm starts showing up for the searches that matter.
A site Google has trouble reading
Pages that don't match what people search
Too few other sites vouching for you
A common picture: a homepage that tries to cover every practice area at once, one short page per practice area, and a blog that stopped a few years ago. Meanwhile, the firms ranking above you have a page for each case type they want, a site that loads fast on a phone, and a steady stream of mentions from other sites. Legal directories take some of the top spots too, so the space left for law firm websites is small.
The good news is that search rewards the firms that answer clients' questions clearly. Most of that is work we can plan, do and measure.
We handle the technical side, the pages and the links, in the order that brings you the most cases soonest.
SEO for the map results has its own playbook, centered on your Google Business Profile. That's our local SEO for law firms, and it runs alongside this work.
Book a free Growth AuditSpeed, mobile layout, indexing, broken pages, redirects, duplicate content and structured data (LegalService and Attorney schema), with every fix ranked by how much it matters.
We make the fixes ourselves, so your site is fast, easy for Google to crawl and clear about who you are and where you practice.
Page titles, headings, internal links and copy tuned for the searches each page should win, written for people first.
One strong page for each type of case you want, built around how clients describe their problem, not how lawyers do.
Pages for the places you serve, each written for that place, so Google knows exactly where you practice.
Blog posts and FAQ answers that bring in people earlier in their search. See content marketing for lawyers.
Editorial links and press mentions from relevant sites. See link building and digital PR.
Legal SEO (some call it attorney SEO) isn't generic SEO with a gavel on the homepage. A few things change how we plan it.
"Car accident lawyer" and "how long do I have to file an injury claim" might both bring visitors, but only one is usually someone ready to hire. We pick keywords by the cases they lead to, then build the pages to match. Our pages for personal injury, family law and other practices show how differently each one searches.
Google's quality guidelines treat legal topics as "Your Money or Your Life" content, where bad information can hurt someone. So your pages need clear authorship, real attorney bios and accurate, up-to-date information. We build that in from the start.
What a law firm can say about results, past cases and attorney titles depends on the state. We write within your state's advertising rules and keep the required disclaimers where they belong, so your SEO never creates a problem with your bar.
Every month you get a short report on what matters to a law firm: calls, form leads and the rankings behind them. Then a call with our founder to talk through what's working and what we're changing.
Results vary. Past results don't guarantee future outcomes.
The point of all of it. Call tracking shows which ones came from search
The searches tied to the cases you want, not vanity keywords
Where you show up in the map results across your area
How your reputation is growing next to competitors
Whether AI answers mention your firm, compared with where you started
Ask four things before you sign: who owns the website and accounts, what work gets done each month, whether the report tracks calls and consultations or just traffic, and whether you can leave without a penalty. Our SEO agency accountability checklist turns those into yes-or-no questions.
The first month finds the leaks and fixes the worst ones fast. The next two build on it.
Every change that needs your OK comes as a short video, so approvals take minutes, not meetings.
Weeks 1 to 4
One guided session to collect logins, then the full audit, call and conversion tracking set up, the most urgent fixes made, and your written 90-day plan.
Months 2 and 3
The plan in motion. New and improved practice-area pages, ongoing technical work, content and links, each month reported against your starting point.
The SEO campaign that he has crafted for my law firm for years ranks number 1 in Google searches in an expansive area in Orange County, well above and beyond my expectations!
Results vary. Past results don't guarantee future outcomes.
Law firm SEO is included in the PointClick Client System, together with your website, Google Business Profile, AI search visibility, content, links, reviews, social media and hosting. The PointClick Client System starts at $2,500/month; more content, more link building, more practice areas or more locations raise it. See pricing.
Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it.
Want to see our work on your site first? The Practice Area Page Pack is a one-off project: practice-area pages researched, written and published for a flat fee, with half of it credited if you join within 60 days.
Some fixes help within weeks, like repairing pages Google can't read or fixing a contact form that never reached you. Rankings for competitive searches usually take a few months to build, longer in big markets and busy practice areas. That's why we recommend giving SEO at least three months. If you need calls sooner, paid ads can bring them in while rankings grow.
SEO is part of the PointClick Client System, which starts at $2,500/month and also covers your website, Google Business Profile, AI search visibility, reviews, social media and reporting. More content, more link building, more practice areas or more locations raise the price. There's no setup fee and no long-term contract. All our prices are on the pricing page.
No, and you should be wary of anyone who does. Google decides rankings, and it changes how it ranks pages many times a year. What we can promise is the work: a clear plan, the fixes and pages in it done properly, and a monthly report that shows what moved and what we're changing. And if you're not happy with our work in the first 30 days, we refund your first month's fee in full.
Easier than you'd think. We collect the logins with you on one short screen share, handle the move, and give you a template for the "thanks, we're moving on" email. We'll also check what your current agency has done, so nothing useful gets undone. Two agencies changing the same site tend to undo each other's work, so we take over once you've ended the old arrangement.
Not always. If your site is in good shape, we'll keep it and improve it for the same price. If it's slow, hard for Google to read or built on a platform that fights every change, a new site may be the faster path, and we build it with no upfront fee as part of the Client System. The audit tells you which one makes sense.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Get my free AI Visibility CheckWant a person to look at your rankings? Book a free Growth Audit, or call (949) 459-3708, 24/7.
