One-off law firm marketing projects, flat fee
Not ready for a monthly program? Pick one law firm marketing project, pay a flat fee once, and keep the finished work. Each project fixes one specific thing, and 50% of the fee is credited to the Client System if you join within 60 days.
30 minutes with our founder, on Zoom. We'll tell you whether the project fits, or what would fit better.
How projects work
Each project is one finished piece of work at a flat fee, paid in full up front. You keep everything we deliver.
| Project | Price | A good fit for |
|---|---|---|
| Maps Launch | $1,500 | Firms that barely show up in Google Maps |
| AI Visibility Jumpstart | $2,500 | Firms that want ChatGPT and AI Overviews to know who they are |
| Website Conversion Fix | $1,500 | Sites that get visits but not enough calls |
| Practice Area Page Pack | $2,500 | Firms that need pages for the cases they want |
| Ads Launch | $1,500 + ad spend | Firms that need calls this month |
50% credited to the Client System if you join within 60 days.
Maps Launch ($1,500)
A full rebuild of your Google Business Profile and the listings around it, so you can compete in the map results for searches like “lawyer near me”.
- Google Business Profile rebuild: categories, services, description, photos and Q&A.
- Citations cleaned up: your top 25 listings corrected, so your name, address and phone match everywhere.
- Review request system: links plus email and text templates, so asking for reviews takes seconds.
- A Maps ranking baseline before we start, and a re-scan at 60 days, so you see the movement and the gap to the top 3.
AI Visibility Jumpstart ($2,500)
The groundwork that helps ChatGPT, Google’s AI Overviews and Perplexity understand and mention your firm. No one can guarantee a spot in AI answers, but this work gives them good reasons.
- An AI answer baseline: 20 questions your future clients ask, and what the AI tools say today.
- Entity and schema setup for your firm, your attorneys and your practice areas, so search engines and AI tools read your site correctly.
- About and attorney pages fixed for AI answers.
- 5 FAQ answers written and published on your site.
- Listings on the sources AI answers cite for your practice and city.
- A re-check at 60 days against the baseline.
Website Conversion Fix ($1,500)
For a site that gets visitors but not enough calls. We fix what stands between a visit and a consultation, then measure it.
- Speed work on the pages that matter most.
- Calls to action that make the next step obvious on every key page.
- Forms, a thank-you page and an instant email so every inquiry gets a reply right away.
- Call tracking (CallRail) and GA4 key events set up, so you know which calls and forms came from where.
- A before-and-after report.
Practice Area Page Pack ($2,500)
Five practice-area pages, researched, written and published on your site, for the cases you want more of.
- Keyword research for each page, based on how people in your area search.
- 5 pages written and published, with your state’s attorney advertising rules in mind.
- Internal links, FAQ sections and schema on every page.
Ads Launch ($1,500 + ad spend)
Your Google or Meta ads set up properly and managed for the first 30 days. You pay Google and Meta directly; we set and manage the budget.
- An account audit or a new build.
- Keywords and negative keywords, so you don’t pay for the wrong clicks.
- One landing page built for the campaign.
- Conversion tracking, so you see calls and forms, not just clicks.
- The first 30 days managed.
Want everything at once?
The projects are single pieces of the PointClick Client System, which runs all of it together for one monthly price. See every way to get started, or call (949) 459-3708 to talk about a project.
Questions firms ask
How do I pay for a project?
Each project has a flat fee, paid in full before we start. There's no monthly charge and nothing to cancel afterward. Ads Launch is the one exception to keep in mind: the $1,500 covers our work, and you pay Google or Meta directly for the ads themselves.
How does the 50% credit work?
If you join the PointClick Client System within 60 days of buying a project, half of what you paid for it is credited to the Client System. For example, a $2,500 Practice Area Page Pack gives you a $1,250 credit. After 60 days, the finished work is still yours, but the credit no longer applies.
Do I own the work when the project ends?
Yes. The pages, profile updates, listings and tracking we set up are yours to keep, whether or not you work with us again. Your website, content, domain and Google Business Profile are yours.
Which project should I start with?
It depends on where your firm loses people. If you barely show up in Maps, start with Maps Launch. If people visit but don't call, the Website Conversion Fix. If you need pages for the cases you want, the Practice Area Page Pack. Not sure? Book a call and we'll tell you honestly, even if the answer is none of them.
Can a project show results by a set date?
No one can promise rankings, calls or a spot in AI answers by a date. What we can promise is finished, specific work. Maps Launch and the AI Visibility Jumpstart include a re-check at 60 days, and the Website Conversion Fix ends with a before-and-after report, so you can see what changed.
Related pages
Talk to our founder
30 minutes with our founder, on Zoom. We'll tell you whether the project fits, or what would fit better.
Book a call about this projectPrefer to talk? Call (949) 459-3708. We answer 24/7.