We look at all three, find where you’re losing people, and fix that first. That’s also how the free Growth Audit is laid out, so you’ll see the same structure in your own numbers.
Law firm marketing services, built around how clients choose a lawyer
Our law firm marketing services cover every step between a search and a signed client: getting found, earning trust and making it easy to get in touch. Every service is part of the PointClick Client System, run by one team for one monthly price. Working with law firms since 2008.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Find. Trust. Contact.
Every new client goes through three steps before they hire you, and our services are grouped the same way. They find you on Google, in Maps or in an AI answer. They decide whether to trust you, based on your website, your reviews and how you come across. Then they contact you, if calling or booking is easy.
Find: show up where clients look
These services get your firm in front of people who are searching for a lawyer right now.
Law firm SEO
a site Google can read, and practice-area and location pages built around the cases you want.
Local SEO and Google Business Profile
a place in the map results when someone searches “lawyer near me”.
AI search visibility
give ChatGPT, Google’s AI Overviews and Perplexity good reasons to mention your firm.
Content marketing
practice-area pages, blog posts and FAQ answers written for your future clients.
Link building and digital PR
editorial links and press mentions that show search engines other sites vouch for you.
Trust: look like the obvious pick
Once people find you, these services give them reasons to pick you over the next firm in the list.
Law firm websites
a fast, clear site built around the cases you want. Or we keep and improve the site you have, same price.
Reviews and reputation
a steady flow of new Google reviews, and replies written with client confidentiality in mind.
Social media
complete, consistent profiles and regular posts, so a prospect who looks you up sees a firm that’s busy and established.
Hosting and maintenance
backups, security, updates and small edits, handled. Hosting comes with the Client System; we don’t sell it on its own.
Contact: turn interest into calls
These make sure the attention you’ve earned turns into a call or a booked consultation.
Paid ads
Google Search Ads, Local Services Ads and Meta, for calls this month while search rankings build. An add-on to the Client System. You pay Google and Meta directly; we set and manage the budget.
Website Conversion Fix
a one-off project for a site that gets visits but not calls. Faster pages, clear calls to action, forms that reach you, and tracking so you can see every lead.
Call tracking, forms and follow-up
tracked phone numbers, a thank-you page that books the consultation, and an instant email so no lead waits. Included in the Client System.
I have worked with PointClick for years. They designed my website and currently handle my firm’s seo and other online marketing needs. They are very responsive whenever I have questions or specific requests. I would recommend their services to any law firm in need of web design or internet marketing help.
Law Offices of Brent W. Caldwell
One program instead of a stack of vendors
Every service on this page is part of the PointClick Client System. It runs as one plan, with one team, one monthly report and one person to call. The pieces work better together: new pages help your Maps rankings, reviews help people choose you once they find you, and call tracking shows which of it brings in cases.
The PointClick Client System starts at $2,500/month. More content, more link building, more practice areas or more locations raise it. No setup fee. No long-term contract. Every number is on our pricing page.
Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it.
Want to start with one piece?
Our one-off projects are a finished piece of work for a flat fee, paid once, and a good way to see how we work before you commit to a monthly program.
| Project | What you get |
|---|---|
| Maps Launch | Your Google Business Profile rebuilt, your main listings cleaned up and a review request system set up |
| AI Visibility Jumpstart | Your firm’s information set up for AI answers, with a baseline and a re-check |
| Website Conversion Fix | A site that turns more visits into calls, with tracking in place |
| Practice Area Page Pack | New practice-area pages researched, written and published |
| Ads Launch | Your ads account audited or built, with tracking and a landing page, and managed for the first 30 days |
Half the project fee is credited to the Client System if you join within 60 days. See the projects, or see every way to get started, from a free check up.
Questions firms ask
Can I hire you for just one service, like SEO?
Our ongoing services come together in the Client System, because they work better as one plan. SEO pulls in visitors, your website and reviews win them over, and call tracking shows what it's worth. If you want one piece of work done first, our one-off projects are the way in: a finished project for a flat fee, half of it credited if you join within 60 days.
How much do your law firm marketing services cost?
The PointClick Client System starts at $2,500/month. More content, more link building, more practice areas or more locations raise it, and firms in big, competitive markets usually invest more. There's no setup fee and no long-term contract. Paid ads are an add-on, and ad spend goes straight to Google or Meta. Every price is on our pricing page.
Do you work with my practice area?
Yes. We work only with law firms, in all 50 states, including personal injury, family law, criminal defense, immigration, estate planning, bankruptcy and employment practices. Each practice has its own search patterns and its own advertising rules, so the plan, the keywords and the pages we build are set for the cases you want.
Who actually does the work?
Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it. You get one monthly report covering every service and a call to talk it through, so you're never stitching together updates from different vendors.
Related pages
See what AI says about your firm
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
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