Press releases are an excellent way to highlight the outcomes of cases, changes in your practice, and other legal news. But attorneys regularly overlook this easy and effective marketing strategy….
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HARO stands for Help a Reporter Out. It, along with other query services like SourceBottle and ProfNet, are some of the easiest do-it-yourself publicity tools for you and your practice….
A good headshot is a key part of building your professional brand. While it does need to look professional, it doesn’t need to be taken by a professional photographer. Professionals…
If you needed another reason to start working on your online reviews and testimonials, Google has just added filters to the local search results that allow users to sort the…
The power of an online review will have a deep impact on the reputation of your practice. And a good online reputation is a valuable asset in today’s market. But…
As an attorney, you are the product that you are selling. Regardless of your area of law, your clients come to you for advice, information, guidance, and representation in matters…
In our experience, a frequently asked questions page will go one of two ways. A good one law firm FAQ page provides plenty of resources for clients, answers actual questions,…
Blogging, for lawyers, can seem like a daunting task. If you’re new to blogging, or you’ve been at it for a while but still seem to struggle, we’ve put together…
Like everything to do with your business, having an online marketing plan is essential. You’ve got to understand how your message is going to get through the constant flow of…
Social media is great for being social, but it can be difficult to see how utilizing platforms like Facebook, Instagram, or Twitter will pay off for your law firm. Sure,…
