The Legal Marketing Blog
Actionable insights on websites, SEO, PPC, and lead generation—written for lawyers, not marketers.
How to Create an llms.txt File for Your Law Firm
People are changing how they search. Some potential clients still go straight to Google. Others ask tools like ChatGPT, Perplexity, Gemini, Claude, or other artificial intelligence tools for help understanding
ChatGPT Ads Are Coming: What It Could Mean for Law Firm Marketing in 2026
If you’ve ever looked at your marketing options and thought: …you’re not alone. And now there’s a new variable on the board: OpenAI says it plans to start testing ads
Can Gmail Ads Work for Law Firms?
When people think about online advertising for law firms, they usually think about Google Search Ads or Local Services Ads. But there’s another underused option worth considering: Gmail Ads. These
GEO vs SEO: What Lawyers Need to Know About the Future of Search
Search is no longer just about ranking on Google. With the rise of AI-powered tools like Google AI Overviews, ChatGPT, and Perplexity, the way people find information online is changing.
How Google’s Gemini 3 Update Could Impact Your Law Firm’s Online Visibility
Google recently launched Gemini 3, and it’s already changing how people interact with search results. If you’re running a small law firm and rely on being found online, this update
Want Your Law Firm to Show Up in ChatGPT? Focus on the Right Review Sites
When potential clients ask ChatGPT or other AI tools for recommendations—like “best divorce lawyer near me”—the AI doesn’t just pull from Google. Research shows it often references review data from
8 Tips to Get Your Law Firm’s Google Business Profile Verified
For law firms, your Google Business Profile (GBP) is one of the most powerful tools for getting new clients online. But before your listing shows up in Google Maps or
Does Location Still Impact Law Firm Rankings in Google Search?
For years, law firms have relied on being physically close to a searcher to show up in Google results. But a new 2025 study shows proximity isn’t as powerful as
The Easy SEO Fix Most Law Firms Overlook: Internal Links
When lawyers think about SEO, they usually focus on keywords, backlinks, or Google reviews. But there’s a simple tactic sitting right on your own website that can give you a