We build campaigns around the cases you want, by practice area and location. We set ad schedules around when your intake can answer, add call buttons so mobile searchers can ring you in one tap, and keep cutting the searches that waste money. Each campaign points to a landing page that matches what the person searched for.
Law firm PPC that brings in calls this month
SEO builds over months. Law firm PPC puts you in front of people searching for a lawyer today. We run Google Ads for lawyers, Local Services Ads and Meta ads, with landing pages, conversion tracking and budget management included.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Want a forecast for your market first? Book a free Growth Audit and we'll show you what a $1,500 or $2,500 budget should bring in.
- Google Search Ads
- Local Services Ads
- Meta ads (Facebook and Instagram)
When paid ads make sense for a law firm
Paid ads make sense when you need calls soon and can’t wait for search rankings to build. They’re the fastest way to show up for the searches that matter.
Firms usually come to us for ads when
- They need new cases this month, not next year.
- They’ve opened a new office or added a practice area.
- They’re investing in SEO and want calls while rankings build.
- They’re already running ads themselves and aren’t sure where the money goes.
Legal clicks are expensive, so waste adds up fast. The work is in getting the targeting, the landing page and the follow-up right.
What’s included
Our law firm PPC management covers every part of the campaign, from the first keyword to the booked consultation.
- Account audit or a new build. We review your current account or set one up from scratch.
- Keyword research and negative keywords, so you pay for “car accident lawyer near me” and not “law school” or “paralegal jobs”.
- Landing pages built for each campaign, with clear calls to action and tracked calls and forms.
- Conversion tracking for calls, form leads and booked consultations, so we can see which ads bring in clients.
- Budget management. You pay Google and Meta directly; we set and manage the budget.
- Ongoing management of bids, ad copy and targeting, with a monthly report.
Google Search Ads for lawyers
Google Ads for lawyers puts a text ad at the top of results when someone searches for the help you offer. You pay when someone clicks.
Local Services Ads for lawyers
Local Services Ads appear at the very top of Google, above the regular ads, with a Google Screened badge. You pay per lead, not per click.
To run them, your firm has to pass Google’s screening, which includes checks on your license. We set up the profile, help you through the screening, choose the right practice areas and service area, and manage the budget. Your Google reviews show on these ads, so they pair well with our reviews and reputation work.
Local Services Ads aren’t available for every practice area or city yet. We’ll tell you whether they’re an option for your firm.
Meta ads for lawyers (Facebook and Instagram)
Facebook ads for lawyers reach people who aren’t searching yet. That makes them a different tool from Google Ads, better for some practices than others.
Meta ads work well for building awareness in your area, reaching people who visited your site but didn’t call, promoting events like estate planning seminars, and collecting leads through simple forms. We write the ads, design the images, set the audiences and track every lead back to the ad that brought it in.
A forecast before you set a budget
Legal clicks are expensive, so we don’t guess at a budget. Before your Google Ads go live, we build a forecast from your market’s real search data: how many people search for the cases you want, what each click costs, and how many calls, consultations and new clients each budget level should bring in at realistic conversion rates. You see what $1,500, $2,500 or more a month should buy before you commit to a number, and we check the forecast against your actual results every month.
Want a forecast for your market first?
Book a free Growth Audit and we'll show you what a $1,500 or $2,500 budget should bring in.
How it works for law firms
Ads are attorney advertising, so the same rules apply as for the rest of your marketing. We write within your state’s rules on results, testimonials and words like “specialist”, and include any labels or disclaimers your state requires.
Some practices have extra rules. Firms that help consumers with debt, like bankruptcy firms, have to identify as a debt relief agency in their ads under federal law. We build that in.
Ads also only work if someone answers. A paid click that reaches voicemail at 7 p.m. is money gone. We’ll look at your intake hours and follow-up as part of the setup, and the Client System’s call tracking and follow-up tools help close that gap.
How we report on it
Your monthly report shows what you spent, the calls, forms and consultations the ads brought in, and what each lead cost. If your intake tells us which leads became cases, we’ll show that too.
Then you go through it on a call with our founder, who sets your strategy and stays your point of contact, including what we’re changing next month and why.
What clients say
5.0 on Google · 60+ reviews and recommendations
Read more reviews- 3×
- qualified leads
- 42% lower
- cost per click
- 2×
- conversion rate
- 50% lower
- cost per acquisition
Results vary. Past results don't guarantee future outcomes.
Nick is fast and reliable. If it has to be done right, and it has to be done now - Nick is your guy!
The Beggs Law Firm
Pricing and how to start
Paid ads are an add-on to the PointClick Client System, at $1,500/month plus ad spend. You pay Google and Meta directly; we set and manage the budget. Landing pages, conversion tracking and reporting are included. See every price on our pricing page.
The PointClick Client System starts at $2,500/month and covers your website, SEO, Google Business Profile, AI search visibility, reviews and social media. Ads bring calls now, and the Client System builds the search presence that keeps bringing them.
Want to test ads first? The Ads Launch project is $1,500 plus ad spend: an account audit or build, keywords and negative keywords, one landing page, conversion tracking and your first 30 days managed. It’s 50% credited to the Client System if you join within 60 days. See the Ads Launch and other projects.
Questions firms ask
How much does PPC for lawyers cost?
Our ads management is $1,500/month, added to the PointClick Client System. Ad spend is separate: you pay Google and Meta directly; we set and manage the budget. Ad spend starts at $1,500 a month on Google or Meta, so the budget has room to work. For most practice areas we recommend about $2,500 a month on Google. Personal injury clicks cost far more. Before you pick a number, we build a forecast for your market so you can see what each budget should bring in.
Is ad spend included in the $1,500?
No. The $1,500/month covers our work: campaign setup and management, landing pages, conversion tracking and reporting. Your ad spend is billed by Google and Meta straight to your firm, so you always see exactly what was spent and nothing is marked up.
Are landing pages included?
Yes. Every campaign gets landing pages built for it, written for the people clicking that ad and set up with tracked calls and forms. Sending paid clicks to your home page wastes money, because the visitor has to hunt for what they searched for.
What's the difference between Google Ads and Local Services Ads?
Google Search Ads are text ads you pay for per click, with full control over keywords, ad copy and landing pages. Local Services Ads sit at the very top of results with a Google Screened badge, and you pay per lead instead of per click. Many firms run both. Local Services Ads aren't available for every practice area or city.
Do you guarantee leads or cases from ads?
No one can guarantee that, and we won't. What we promise is careful setup, honest tracking and steady management. You'll see every call, form and booked consultation the ads bring in, what each one cost, and what we're changing to improve it.
Should my firm run ads or invest in SEO?
Often both, for different jobs. Ads bring calls while you're paying for clicks. SEO and Local SEO build rankings that keep bringing calls without paying per click, but they take months. Many firms run ads to fill the gap, then adjust the budget as organic results grow.
Find out where your next calls should come from
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Get my free AI Visibility CheckWant a forecast for your market first? Book a free Growth Audit. Prefer to talk? Call (949) 459-3708. We answer 24/7.