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PointClick

Law firm marketing case studies: real numbers, with dates

Five law firms, five practice areas, and what changed after they worked with us. Every number below comes from the firm's own call tracking, lead records or analytics, shown before and after with the months. We keep the firms anonymous.

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5.0 on Google · 60+ reviews and recommendations

From about 100 to 132 new clients a year

Licensing defenseCalifornia, statewide

It defends doctors, nurses, teachers and other licensed professionals statewide: few searches, high value per client, and many enquiries the firm can't take. Besides the Client System, we ran its Google Ads, with ad groups and landing pages for each profession and a monthly review of every lead.

Client System + Google Ads

new clients signed in 2022, the first full year
About 100new clients signed in 2022, the first full year
marketing cost per signed client in 2022 (SEO alone: about $690)
About $740marketing cost per signed client in 2022 (SEO alone: about $690)

Google keywords at our peak (Ahrefs)

In the top 10
103
Ranking in all
1,644

Results vary. Past results don't guarantee future outcomes.

Clients signed in a year

About 100132

2022 → 2023 · Up about 32%

  • Leads per month

    Almost 2×

    From
    January 202349
    To
    August 2023, the firm's best month97

  • New-client calls per month

    Up 85%

    From
    March 202227
    To
    July 202250

  • Search traffic, visits a month (Ahrefs estimate)

    About 2×

    From
    2021About 360
    To
    January 2023763

From 3 search visits a month to 13 signed cases from one month’s leads

Family lawWashington, DC suburbs

When we started, it had a new website, almost no search traffic and almost no leads, and it wanted more divorce cases. Besides the Client System, we ran its Google Ads and Local Services Ads, tuned month by month toward divorce, with a cost per lead for every source.

Client System + Google Ads + Local Services Ads

leads a month (mid-February to mid-March 2022), from almost none when we started
225leads a month (mid-February to mid-March 2022), from almost none when we started
One month’s leads, January 2023
  1. 223leads
  2. 21consultations
  3. 13signed cases

Google keywords at our peak (Ahrefs)

In the top 10
89
Ranking in all
1,031

Results vary. Past results don't guarantee future outcomes.

Search traffic, visits a month (Ahrefs estimate)

About 3575

when we started → August 2023 · From almost zero

  • Leads, month over month (calls and forms)

    Up 18%

    From
    mid-January to mid-February 2022191
    To
    the next month225

  • Cost per lead, month over month

    18% lower

    From
    mid-January to mid-February 2022$42
    To
    the next month$35

  • Calls per month

    Up 76%

    From
    January 202471
    To
    March 2024125

First-time callers doubled in a month, and June calls nearly tripled

Personal injurySouthern California

One of the most competitive practice areas there is. In 2026 we reworked its site for phones, with tap-to-call buttons and the attorney’s credentials and reviews near the top of each page, and kept its city and accident pages current.

Client System

Google keywords at our peak (Ahrefs)

In the top 10
75
Ranking in all
1,531

Results vary. Past results don't guarantee future outcomes.

First-time callers in 30 days

About 50103

a typical month → June 2026 · Double

  • Calls in June

    Nearly 3×

    From
    June 202543
    To
    June 2026121

  • First-time callers per month

    Almost 4×

    From
    November 202521
    To
    June 202678

  • Search traffic, visits a month (Ahrefs estimate)

    About 18×

    From
    2019About 47
    To
    April 2026842

June calls up 71% year over year

Workers' compensationOn the Client System

A workers' compensation firm on the Client System: more calls, and more of them from people calling for the first time.

Client System

Google keywords at our peak (Ahrefs)

In the top 10
191
Ranking in all
1,522

Results vary. Past results don't guarantee future outcomes.

Calls in June

242413

June 2025 → June 2026 · Up 71%

  • First-time callers per month

    Up 130%

    From
    June 2025109
    To
    May 2026251

  • Calls, January to June

    Up 27%

    From
    20251,688
    To
    20262,146

  • Search traffic, visits a month (Ahrefs estimate)

    About 12×

    From
    2019About 58
    To
    average in 2026718

They came back, and ad conversions rose about 5× within three months

Intellectual propertyReturning client

An intellectual property firm that worked with us for years, left for a while, and then came back. Besides the Client System, we run its Google Ads.

Client System + Google Ads

Google keywords at our peak (Ahrefs)

In the top 10
452
Ranking in all
470

96% of its ranking keywords in the top 10

Results vary. Past results don't guarantee future outcomes.

Google Ads conversions per month

11 to 1257

February and March 2025 → April 2025 · About 5×

  • First-time callers per month

    Up 93%

    From
    March 202527
    To
    May 202552

  • Search traffic, visits a month (Ahrefs estimate)

    About 8×

    From
    January 2025About 59
    To
    September 2026465

What these firms had

Every firm above had what is now the PointClick Client System, before it had a name.

  • Website

    A redesign, then hosting and maintenance.

  • Content

    All page copy, practice area pages kept current, and blog posts.

  • Google Business Profile

    Managed, so the firm shows up in Google Maps.

  • Social media

    Posts published for the firm.

  • SEO

    Including link building and digital PR.

  • Ads

    Managed by us where the case says so.

See what the Client System includes

Questions firms ask

Why don't you name the firms?

Our clients' results are their business, so we keep every firm anonymous and show the numbers with its practice area and type of market. If you'd like to speak with a current client, ask on your call and we'll check who's happy to take it.

Where do the numbers come from?

Calls and first-time callers come from call tracking, leads and signed clients from the firm's own lead records, and conversions from Google Ads. Search traffic is Ahrefs' estimate of monthly visits from Google, which is why we label it an estimate. Keyword rankings are Ahrefs' count of the searches each site showed up for in Google at its peak while working with us. Each figure has a dated record behind it.

What did these firms have from PointClick?

Each had what is now the Client System: a website redesign with hosting and maintenance, all page copy and blog content, Google Business Profile management, social media publishing, and SEO with link building and digital PR. Firms that ran ads had those managed by us too; each case says so.

Will my firm get the same results?

No one can promise that, and anyone who does is guessing. Results depend on your practice area, your market, your competitors and where you start. What we can do is show you the same before-and-after view for your own firm, so you always know what's changing.

Related pages

See these numbers for your firm

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