Before anyone calls your firm, they read your Google reviews. Our law firm reputation management gives you a steady flow of honest new reviews, replies that protect client confidentiality, and a clear process for the reviews that break Google's rules.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Google reviews are the first proof a stranger sees about your firm. They sit right next to your name in Google Maps and search results, and Google counts them when it decides which firms to show.
Hiring a lawyer is a big, often stressful decision, and most people have never done it before. Reviews from people in the same situation are what they lean on. AI answers can draw on them too when someone asks which firms to consider.
The catch: happy clients rarely think to leave a review on their own. The ones who do write without being asked tend to be upset. Without a system, your profile ends up showing a small, unrepresentative slice of the clients you’ve helped.
Our reputation work has three parts, plus a watch on everything else: getting more honest reviews, replying to them carefully, and dealing with the ones that break the rules.
We set up a simple, repeatable way to ask clients for Google reviews, built into how your office already works:
There are no incentives, no bought reviews and no reviews from staff or family. Those break Google’s rules and the FTC’s rule on fake reviews, and they aren’t worth the risk to your reputation.
Every review deserves a reply, positive or negative. We draft them so they sound like your firm and never give away anything they shouldn’t.
That matters more for lawyers than for any other business. State bars and the ABA have warned lawyers that answering a review with client information can break confidentiality rules, even when the review is unfair. So our replies never confirm that someone was a client, never mention case details, and never argue.
Some reviews shouldn’t be there at all: spam, fake reviews, reviews from competitors or former employees with a conflict of interest, or reviews that aren’t about a real experience with your firm. We report those through Google’s process and follow up.
Google makes the final call, so we can’t promise removal. What we won’t do is try to hide honest reviews you don’t like. That’s against Google’s rules and the FTC’s. An honest complaint with a calm reply shows future clients how you handle problems.
We watch your Google reviews as they come in, so new ones get a reply quickly. Every quarter we also check the other places clients leave reviews, like Yelp, Avvo, Facebook, Martindale and Justia, and flag anything that needs a reply or a report.
Every practice gets reviews differently, so we set up the process around yours.
If we use reviews elsewhere, on your website or in social posts, we follow your state’s rules on testimonials and add any required disclaimers.
Your monthly report shows new reviews, your rating, the replies we posted and any reviews we reported, along with your Maps visibility compared with where you started. Then you talk it through with our founder, who sets your strategy and stays your point of contact.
Nick has always answered all my questions, does everything he says he'll do, and put together a great looking website for my business.
Reviews and reputation are included in the PointClick Client System, alongside your website, SEO, Google Business Profile management, AI search visibility and social media. Reviews feed straight into your local SEO and Google Business Profile work, so the two are run together.
The PointClick Client System starts at $2,500/month. More practice areas, locations or content cost more. See every price on our pricing page.
Want to start smaller? The Maps Launch project ($1,500) rebuilds your Google Business Profile, cleans up your listings and sets up your review request system, with a Maps scan at the start and again at 60 days. See the Maps Launch and other projects.
No one can promise that. Google decides what stays up. When a review breaks Google's rules, for example it's fake, from a competitor, or not about a real experience, we report it through Google's process and follow up. When a review is honest but negative, the right answer is a calm, professional reply that shows future clients how you handle problems.
Briefly and carefully. Don't confirm the person was a client, don't mention any case details, and don't argue. Thank them, say you take feedback seriously, and invite them to contact the office. State bars have warned lawyers that defending yourself with client information can break confidentiality rules, even when the review is unfair. Every reply we draft follows those limits.
Yes. Google allows businesses to ask clients for reviews. What it doesn't allow is offering anything in return, or asking only the clients you expect to be happy. We set up a simple request process that asks every client the same way, at a sensible moment, with no incentives.
No, never. Fake, bought, incentivized and staff-written reviews break Google's rules and the FTC's rule on consumer reviews, and they put your firm's reputation at real risk. Every review we help you get comes from a real client describing a real experience in their own words.
Google says reviews are part of how it ranks local businesses, and they're the first proof most people see next to your name in Maps. A steady flow of recent reviews, with thoughtful replies, helps you rank and helps the searcher pick you once you do. That's why reviews work hand in hand with our local SEO.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
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