All your law firm marketing, run as one program

The PointClick Client System is our complete law firm marketing service: your website, SEO, Google Business Profile, AI search visibility, content, links, reviews, social media, hosting and monthly reporting, all run together by one team. It starts at $2,500/month, with no setup fee and no long-term contract.

Book my free Growth Audit (949) 459-3708

30 minutes with our founder, on Zoom. We'll show you where your firm is losing clients and what we'd fix first.

5.0 on Google · 60+ reviews and recommendations

5.0 on Google (60+ reviews and recommendations)

Named 2026 Best SEO Company for Family Law Firms, Top Business Awards · press release

Law firms only, since 2008

Why one program beats four vendors

Most firms buy marketing in pieces. A website from one company, SEO from another, an ads account someone set up years ago, and a Google Business Profile nobody owns. Each piece can be fine on its own and still lose you clients, because nobody is looking at the whole path from search to signed case.

The Client System puts that whole path in one plan. It follows our framework, Find. Trust. Contact.: we make sure people find your firm, give them reasons to trust it, and make contacting you easy. Then we fix whichever step is losing the most people first. More PNCs. More clients.

Website
SEO
Ads
Google profile
AI search
Social media

One plan. One report. One person to call.

What's included

Every Client System includes the services below. The mix and the pace are set for your market and your goals, and you'll see them in writing before you sign.

Find: show up where clients look · Trust: look like the obvious pick · Contact: turn interest into calls

Find · Included
Law firm SEO
A technical audit and fixes, on-page optimization, and practice-area and location pages built around the cases you want, not just the searches with the biggest numbers.
Find · Included
Local SEO and Google Business Profile
We optimize and manage your Google Business Profile, clean up your listings across the web, keep your profile active with regular posts (part of our social media work), and watch the competitors who show up next to you in Maps.
Find · Included
AI search visibility
ChatGPT, Google's AI Overviews and Perplexity build their answers from sources they trust.
More
We set up the information these tools read about your firm (entity and schema work), get you listed and mentioned on the sites they quote, and track how often you're named against a starting baseline. Some people call this GEO or AEO. No one can promise placement in an AI answer, and we won't.
Find · Included
Content marketing
Practice-area pages, blog posts and FAQ answers written for your future clients, and structured so search engines and AI answers can use them.
Find · Included
Link building and digital PR
Editorial links and press features from relevant sites, earned steadily rather than bought in bulk.
Trust · Included
Law firm websites
A custom website, designed and built with no upfront fee: fast, mobile-first, ready for search, with copy for your key pages and the privacy policy and disclaimers in place.
More
We build and test sites against WCAG 2.2 AA and fix accessibility issues when they're reported. Happy with the site you have? We'll keep it and improve it instead, same price.
Trust · Included
Reviews and reputation
A simple system for asking every client for a Google review, replies written with client confidentiality in mind, and reporting reviews that break Google's rules.
Trust · Included
Hosting and maintenance
Managed hosting, daily backups, security, SSL, updates and the small edits every site needs. Hosting comes with the Client System; we don't sell it on its own.
Trust · Included
Social media
When a prospect looks you up, your LinkedIn and Facebook should say you're established and busy, not that you went quiet in 2022.
More
We set up and correct your profiles (name, address, phone and website on every one), design branded cover images and post graphics, tune your attorneys' LinkedIn profiles, and turn your blog posts, FAQ answers and firm news into a steady flow of posts on LinkedIn, Facebook, X, Google Business Profile and more. Every post is written within your state's advertising rules, and you approve the calendar before anything goes out. Linking those profiles from your website also helps Google and AI answers recognize your firm.
Contact · Included
Call tracking, forms and follow-up
Tracked phone numbers, contact forms that actually reach you, a thank-you page that books the consultation, and an instant email so no lead waits.
Contact · Add-on, $1,500/month
Paid ads (add-on)
Google Search Ads, Local Services Ads and Meta, for calls this month while search rankings build. You pay Google and Meta directly; we set and manage the budget. Ads are priced separately: see pricing.
Strategy and reporting
A monthly report you'll actually read. Calls, form leads, rankings, your Maps visibility, reviews and AI visibility compared with where you started. Then a call with our founder to talk through what's working and what we're changing.
- Calls
- Form leads
- Rankings
- Maps visibility
- Reviews
- AI visibility

Bonuses that come with it

These come with every Client System. They solve the problems that stop most firms from switching or from getting the most out of their marketing.

Book my free Growth Audit

90-Day Growth Roadmap
Your full written plan: competitors, keywords, AI visibility, and website and Google Business Profile fixes in priority order.
Sold on its own at $497.
Agency Switch Kit
We collect the logins with you on one short screen share, handle the move, and give you a template for the "thanks, we're moving on" email.
Lead-to-Consultation Kit
An intake guide, speed-to-lead steps, a thank-you page and email, and a follow-up sequence for new leads.
Call tracking setup
So you can see which calls came from where.
Review Request Kit
With ready-to-send email and text templates.
The behind-the-scenes extras
Premium plugins, reliable email delivery for your forms, and spam-protected forms.

Your first 30 days

Month one is about finding the leaks and fixing the worst ones fast.

Week 1
Access and audit.
One guided session to collect logins (no spreadsheet of passwords), then a full audit of your website, rankings, Google Business Profile, reviews and AI visibility. If you're moving to our hosting, we start the move.
Weeks 2–3
Tracking and quick fixes.
We set up call tracking and conversion tracking so we can measure leads, tune your Google Business Profile, and fix the most urgent problems we found.
Week 4
Your 90-day plan.
You get the written roadmap: what we'll do next, in what order, and why. Every change that needs your OK comes as a short video, so approvals take minutes, not meetings.

Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it.

What clients say

5.0 on Google, 60+ reviews and recommendations

Named 2026 Best SEO Company for Family Law Firms, Top Business Awards (press release)

Price and guarantee

The PointClick Client System starts at $2,500/month.

$2,500/month

Firms in bigger markets, or that want more content, more link building, more practice areas or more locations, invest more. You'll see the number before you sign anything.

No setup fee. No long-term contract.
We recommend giving SEO at least three months, because search results take time to move.
Ad spend is separate and goes straight to Google or Meta.

Book my free Growth Audit See full pricing

Introductory pricing

We've just launched the Client System, and our prices will go up as it grows. Join now and your monthly price is locked for 12 months. Still month to month: you can leave any time.

30-day money-back guarantee.

Not happy with our work? Tell us in writing within 30 days of your first payment and we'll refund your first month's Client System fee in full, and you keep the audit and the 90-day plan. Ad spend and other third-party costs aren't refundable. One guarantee per firm. (Terms apply.)

You own everything.

Your domain, Google Business Profile, accounts and the content we publish are yours. A website we build for you is yours to keep from your third month.

Our founder personally onboards every new firm, so we take on a limited number each month.

What to check before you hire a law firm marketing agency

Whoever you hire, ask these five questions. Here's where we stand on each.

Are the prices published?: Yes. The Client System starts at $2,500/month, and every price is on our pricing page.
Can you leave without a penalty?: Yes. No setup fee and no long-term contract: we work month to month.
Who owns the website and accounts?: You do. Your domain, Google Business Profile and accounts stay in your name.
Who sets the strategy?: Our founder, who stays your point of contact. Our team does the hands-on work.
Do they know law firms?: We have worked only with law firms since 2008, in all 50 states.

Is the Client System right for your firm?

It's a good fit if:

You want more cases from search, Maps and AI answers, and you'd rather have one team than four vendors.
You can invest at least $2,500/month and give it a few months to build.
You want straight answers about what's working, even when the answer is "not yet".

It's probably not for you if:

You want guaranteed rankings or a set number of leads by a date. No one can promise those.
You're looking for a pay-per-lead service.
You're just opening your firm or need a smaller budget for now. Start smaller with our 12-month on-ramp and grow into the full program. Same work, different pace.

Not sure yet? See every way to get started, from a free AI Visibility Check up.

Questions firms ask

What does the Client System include?

Your website, SEO, local SEO and Google Business Profile, AI search visibility, content, link building, reviews and reputation, hosting and maintenance, social media, and a monthly report with a strategy call. Paid ads are an add-on. The mix and pace are set for your market, and you'll see them in writing before you sign.

Why don't you list how many blog posts or links I get?

Because the right amount depends on your market and your goals, and a fixed count tempts agencies to hit the number instead of moving your results. We agree the plan with you up front, and your monthly report shows exactly what we did.

Do I have to get a new website?

No. If your site is in good shape, we'll keep it and improve it for the same price. If it's holding you back, we'll design and build a new one with no upfront fee.

How is the price set?

It starts at $2,500/month. Competitive big-city markets, more practice areas or locations, and more content or link building raise it. We quote a firm number after the free Growth Audit, so you know the cost before you commit.

What happens if I cancel?

You can leave at any time; there's no long-term contract. If you're not happy with our work, tell us in writing within 30 days of your first payment and we'll refund your first month's fee in full, and you keep the audit and the 90-day plan. Your domain, Google Business Profile and accounts stay yours either way, and a website we build is yours to keep from your third month.

What if something isn't working?

We tell you, and we change it. Your monthly report compares every number with where you started, and our founder walks you through what we're changing on the call. You're never locked in: it's month to month.

Who will I work with?

Our founder sets your strategy and is your point of contact from day one. Our team does the hands-on work, and he checks it before it reaches you.

See what we'd fix first, before you commit