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SEO agency accountability checklist for law firms
You pay for SEO every month. This free checklist helps you see what you're getting: who owns your accounts, what work was done, and whether your reports track calls and consultations or just traffic.
Free, instant download.
What the checklist helps you check
It turns “is my SEO working?” into specific yes-or-no questions you can answer yourself.
Who owns your accounts
Your domain, website, Google Business Profile, Google Analytics and Google Search Console: whether you have access, and whether you can get them transferred to you whenever you ask.
What work was done
Whether you can see what was changed, published or built each month, with links.
What your reports measure
Whether they show calls, form leads and consultations, or mostly traffic and rankings.
Your Google Business Profile
Whether it’s complete, current and getting new reviews.
Your content
Who writes it, whether it’s written for your practice areas and cities, and where it’s published.
Your links
Whether your agency reports the links it builds each month, and how link building ties to the pages you want to rank.
Call tracking
Whether calls from your website and profile are tracked, so you know where clients come from.
AI answers
Whether anyone is checking how ChatGPT, Google’s AI Overviews and Perplexity describe your firm.
Your contract
How long it runs, how to cancel, and what happens to your website and content if you leave.
Why it helps
A good agency should be easy to check. The checklist gives you the questions, so you’re not relying on a report you can’t read.
Questions firms ask
Who is this checklist for?
Law firm owners who pay an agency or a freelancer for SEO and want a clear way to check the work. It's also useful before you hire someone, as a list of questions to ask. You don't need any technical background: every item is a yes-or-no question you can answer yourself or ask your agency.
Will the checklist tell me to fire my agency?
No. It helps you see what you're getting, and most agencies will happily answer every question on it. If some answers are unclear, that's a good conversation to have with them. If you'd like an outside view afterward, the free AI Visibility Check or a Growth Audit with our founder can help.
What if I find a problem?
Start by asking your agency about it; many gaps are quick to fix once someone points them out. If you want a second opinion, book a free 30-minute Growth Audit. We'll look at your website, rankings, Google Business Profile, reviews and AI visibility, and tell you what we'd fix first.
Do I need to give you any logins?
No. The checklist is something you work through on your own. Some items ask you to log in to your own accounts, like Google Business Profile or Google Search Console, to confirm you have access. You never need to share those logins with us to use it.
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