He went on to work in information technology, then spent several years in the mortgage industry, before returning to website design in 2008 and founding PointClick. It didn’t stay just websites for long. Clients wanted their sites to be found, bring in leads and help their businesses grow, which led Nick into search engine optimization (SEO), paid search, analytics and conversion work.
Nick Beske, law firm marketing consultant and founder of PointClick
Nick Beske is the founder and CEO of PointClick, a law firm marketing agency he started in 2008, and a law firm marketing consultant who has built websites since 1996. He works only with law firms today and sets the marketing strategy for every PointClick client himself.
30 minutes with Nick, on Zoom.
From building websites to law firm marketing
Nick learned HTML and started building websites in 1996, while he was still in high school.
Why law firms
One of PointClick’s earliest clients was a family law firm. That project led to referrals across the legal industry, and over time law firms became the clients Nick most wanted to work with.
Legal marketing is competitive, especially in search and paid ads, and Nick was drawn to the challenge of helping smaller firms compete in markets where showing up is hard and advertising is expensive. PointClick eventually narrowed its focus to law firms only.
Family law is still close to home: in 2026, PointClick was named Best SEO Company for Family Law Firms by Top Business Awards.
How Nick works with clients
Nick is directly involved with every client. He sets each firm’s strategy, reviews performance, stays involved in major decisions and is each client’s point of contact. Our team does the hands-on work, and he checks it before you ever see it.
His approach, in his own words: “Good digital marketing should be understandable, practical, and tied to the goals of the business.” He believes firm owners should know what their marketing team is doing, why it’s being done, and how the parts fit together.
Nick is an expert in his field and takes the time to explain in layman's terms what he is working on. He works hard to obtain the results you want. I would definitely hire Nick again.
Law Office of Charis Meyer
Training and certifications
Nick has kept up with training throughout his career. For him, it’s a means to an end: understanding how each platform really works, so he can use it well for clients.
- Current: Semrush and Ahrefs certifications, renewed every year.
- Earlier in his career: training from Google, HubSpot and others.
In the legal and professional community
Nick has spent time with attorneys and other professionals outside day-to-day client work, and it’s shaped PointClick’s practical approach.
- He was a member and sponsor of the Orange County Trial Lawyers Association.
- He gave several presentations on digital marketing to the Forensic Expert Witness Association.
- He was a member of the professional networking groups ProVisors and BNI.
- He has presented on digital marketing to law firms, bar associations, legal organizations and professional groups.
Nick is fast and reliable. If it has to be done right, and it has to be done now - Nick is your guy!
The Beggs Law Firm
Nick Beske at a glance
| Role | Founder & CEO, PointClick |
|---|---|
| Focus | Marketing for law firms |
| Building websites since | 1996 |
| Digital marketing since | 2008 |
| Based in | California |
| linkedin.com/in/nickbeske |
Curious how your own firm shows up in AI answers? Get a free AI Visibility Check, by email within 2 business days.
Questions firms ask
Will I actually work with Nick?
Yes. Nick sets your firm's strategy, reviews performance, stays involved in the big decisions and is your point of contact. Our team does the hands-on work, and he checks it before you ever see it. The free Growth Audit is with Nick too, so you'll know who you're working with before you decide anything.
How long has Nick worked in marketing?
Nick has built websites since 1996, when he learned HTML in high school, and has worked in digital marketing since 2008, the year he founded PointClick. He's worked with law firms since those early years, and only with law firms today.
What does Nick focus on with clients?
Strategy: where your firm is losing potential clients and what to fix first. In practice, that covers search visibility, Google Maps, AI answers, websites, paid advertising and how the pieces work together. He'll also explain why each piece of work is being done, so you're never left guessing.
How can I contact Nick?
The quickest way is to book a free Growth Audit, which is a 30-minute call with Nick on Zoom. You can also call (949) 459-3708, answered 24/7: our receptionist takes your details and Nick follows up. Or connect with him on LinkedIn.
Related pages
Talk to our founder
30 minutes with Nick, on Zoom.
Book my free Growth AuditPrefer to talk? Call (949) 459-3708. We answer 24/7.