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PointClick

Law firm website design that turns visitors into calls

Your website is where people decide whether to call you or the next firm on the list. Our law firm website design gives you a custom site with no upfront fee, built for Google, AI answers and the phone call, and looked after by the same team that runs the rest of your marketing.

See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.

Just need your current site to bring in more calls? See the Website Conversion Fix ($1,500)

5.0 on Google · 60+ reviews and recommendations

What a law firm website has to do now

A law firm website has one job: get the right person to call or book. Most visitors arrive on a phone, often stressed, comparing two or three firms in a few minutes.

In that time they’re looking for a short list of things:

  • Do you handle my kind of problem, where I live?
  • Do you look established and trustworthy?
  • What do other clients say about you?
  • Who are the attorneys?
  • How do I reach you right now?

If the answers take more than a few seconds to find, they go back to the search results. Google and AI answers like ChatGPT read your site too. A clear, well-structured site helps them understand what you do and where, which helps you show up in the first place.

Lawyer website design: what we build

Every site is designed and built for your firm, with no upfront fee, as part of the PointClick Client System. Here’s what goes into it:

  • A custom design on WordPress, built around your firm, your practice areas and the clients you want more of. WordPress means you’re never tied to us to make a change.
  • Mobile first and fast, because most of your visitors are on a phone and slow pages lose callers.
  • Copy for your key pages, written for your future clients and for search, so you’re not stuck writing it yourself.
  • Practice-area and location pages structured so Google and AI answers can match you to the right searches.
  • Calls to action, forms and call tracking set up so every inquiry reaches you and we can see where it came from.
  • A privacy policy and disclaimers in place from day one.
  • Accessibility built in. We build and test sites against WCAG 2.2 AA and fix issues when they’re reported.
  • Ready for search from launch: clean page structure, schema markup, internal links and redirects from your old pages.
  • Hosting and maintenance included, so the site stays fast, backed up and up to date. See law firm website hosting and maintenance.

Keep your current site, or start fresh

You don’t have to replace a website that’s working. If your current site is in good shape, we’ll keep it and improve it, at the same price as a new build.

If it’s slow, hard to update or isn’t bringing in calls, we’ll design a new one. Either way, you’ll get our recommendation after the free Growth Audit, with the reasons in writing.

On our 12-month on-ramp for solo and small firms, the custom site is built when you reach the full program. Until then, we improve the site you have or set you up with a ready-to-launch site.

Just need your current site to bring in more calls?

See the Website Conversion Fix ($1,500).

See the Website Conversion Fix ($1,500)

How it works for law firms

We’ve worked only with law firms since 2008, so a website for a firm isn’t a generic small-business site with a gavel on it. A few things we always build in:

  • Your state’s advertising rules

    Your website counts as attorney advertising. We write within your state’s rules on results, testimonials and words like “specialist”, and leave the final legal call with you.

  • Contact forms that don’t invite trouble

    Forms ask for what intake needs, with a note that sending a message doesn’t create an attorney-client relationship.

  • Pages for how clients search your practice

    A personal injury visitor wants to call now. A family law visitor wants privacy and time to read. An estate planning visitor might be an adult child researching for a parent. The site is built for the people you serve.

  • Attorney bios that build trust

    Real photos where you have them, credentials, and the details AI answers and Google use to connect each attorney to your firm.

How a build runs

A new site follows the same steps every time, so you always know what’s next:

  1. Audit and plan

    We review your current site, rankings and competitors, and agree on the pages and the goals.

  2. Design

    You see the design for your key pages and approve it by short video, not a long meeting.

  3. Copy and build

    We write the copy, build the pages and set up forms, tracking and redirects.

  4. Test

    Speed, mobile, accessibility, forms and call tracking all get checked before launch.

  5. Launch

    We move the site onto our hosting, switch it live, and check Search Console in the weeks after.

How we report on it

A website is only as good as the calls it brings in. Your monthly report shows calls, form leads, rankings and Maps visibility, compared with where you started. Then you get a call with our founder to talk through what’s working and what we’re changing next.

PointClick went above and beyond to understand my vision and make it a reality. They graciously continued to listen to my concerns and resolve all my issues. They are an absolute MUST if you want a high-end website superior to most others out there.
Marc Ellis
OC Trial Attorneys

Part of the Client System

Your website comes inside the PointClick Client System, alongside SEO, your Google Business Profile, AI search visibility, reviews, social media and hosting. That’s why there’s no upfront fee for the build.

Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it.

The PointClick Client System starts at $2,500/month. Bigger markets, more practice areas or locations, and more content cost more. See the details on our pricing page.

You own everything. Your domain, Google Business Profile, accounts and the content we publish are yours. A website we build for you is yours to keep from your third month.

Not ready for the full program? The Website Conversion Fix is a one-off project at $1,500: speed work, calls to action, forms with a thank-you page and instant email, call tracking and conversion events, and a before-and-after report. It’s 50% credited to the Client System if you join within 60 days. See the Website Conversion Fix and other projects.

Questions firms ask

How much does a law firm website cost?

With PointClick, a new custom website has no upfront fee. It's part of the PointClick Client System, which starts at $2,500/month and also covers SEO, your Google Business Profile, reviews, social media, hosting and monthly reporting. If you only need your current site to bring in more calls, the Website Conversion Fix is a one-off project at $1,500.

Do I own my website?

Yes. Your domain, content and Google Business Profile are yours from day one, and a website we build with no upfront fee is yours to keep from your third month. We build the site for your firm, not as a rental, and the terms set out the details in writing before you sign anything. Ask us anything about them on your free Growth Audit call.

What happens to my website if I leave?

If you leave in your third month or later, the website is yours: we give you a full backup and help you move it. If you're refunded in the first 30 days, the new design stays with us, but you keep the audit and the 90-day plan. Your domain, content and Google Business Profile stay yours either way.

Can you keep and improve my current website instead?

Yes, at the same price. If your site is in good shape, we'll keep it and improve it: speed, calls to action, forms, practice-area pages and search setup. If it's holding you back, we'll design and build a new one. We'll tell you which we recommend after the free Growth Audit, and why.

How long does a new law firm website take?

Most sites launch in 4 to 6 weeks. Many agencies quote three months or more. We're quicker because of how we work, not because we skip steps: a proven process, one guided intake that gathers everything in a single pass, and a team that builds with modern tools. You still review every page before it goes live. The biggest variable is how quickly we get your approvals and attorney details. We keep that easy: one guided session to collect access, and short videos for each approval instead of meetings.

Will a new website hurt my Google rankings?

It shouldn't, and we plan the move so it doesn't. Before launch, we map every page that brings in traffic today to its new address, set up redirects, carry over titles and content that rank, and check Search Console after launch. Ranking drops after a redesign usually come from skipping those steps.

Do you make law firm websites accessible?

Yes. We build and test sites against WCAG 2.2 AA and fix issues when they're reported. That means real work on contrast, headings, keyboard use, form labels and image text, not a widget bolted on at the end. No one can promise a site is free of every issue, so we test and keep fixing.

See how your website looks to AI answers

See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.

Get my free AI Visibility Check

Just need your current site to bring in more calls? See the Website Conversion Fix ($1,500). Prefer to talk? Call (949) 459-3708. We answer 24/7.

Call (949) 459-3708Free AI check