Nick Beske

From Website Design to Digital Marketing

Nick first learned HTML and began building websites in 1996 while still in high school.

After working in information technology and later spending several years in the mortgage industry, he returned to website design in 2008. What began as building websites quickly expanded into digital marketing.

Clients did not just want websites. They wanted those websites to be found, generate leads, and help grow their businesses.

That naturally led Nick into Search Engine Optimization (SEO), paid search advertising, analytics, conversion strategy, and other areas of digital marketing.

One of PointClick’s earliest clients was a family law firm. That project led to additional referrals in the legal industry and helped establish the foundation for what would eventually become PointClick’s exclusive focus on law firm marketing.

Focused on Legal Marketing

Over time, law firms became the strongest fit for both Nick and PointClick.

Legal marketing is highly competitive, particularly in search and paid advertising, and Nick was drawn to the challenge of helping smaller firms compete in markets where visibility can be difficult and advertising costs are often substantial.

PointClick eventually narrowed its focus to working exclusively with lawyers.

Today, Nick oversees marketing strategy across the company and works closely with clients on decisions involving search visibility, paid advertising, websites, local search, and overall digital growth.

Experience and Professional Development

Nick has worked in digital marketing since 2008 and has pursued ongoing professional training throughout his career.

His experience includes certifications, training, and agency programs from organizations and platforms including Google, HubSpot, Semrush, Ahrefs, and others. PointClick has also previously participated in programs such as Google Partners and the HubSpot Solutions Partner program.

Nick’s approach has always been less about collecting credentials and more about understanding how digital marketing platforms work well enough to apply them effectively for clients.

Legal and Professional Community Involvement

Nick has participated in a number of professional and legal-industry organizations throughout his career.

He has been a member and sponsor of the Orange County Trial Lawyers Association and has worked with the Forensic Expert Witness Association, where he has given multiple presentations on digital marketing topics.

He has also participated in professional networking organizations including ProVisors and BNI and has given educational presentations to business and professional groups.

These experiences have given Nick the opportunity to work closely with attorneys and other professionals outside of day-to-day client engagements and have helped shape PointClick’s practical approach to legal marketing.