Google recently launched Gemini 3, and it’s already changing how people interact with search results. If you’re running a small law firm and rely on being found online, this update matters a lot.
Let’s break down what Gemini 3 is, how it affects your rankings and traffic, and what you can do to stay ahead.
What Is Gemini 3?
Gemini 3 is Google’s most advanced AI model, and it’s now powering a new feature in Search called AI Mode. Instead of just listing links, Google can now generate dynamic, interactive answers. Think summaries, tools, visuals, and more, right in the search results.
Google also introduced something called Generative UI. This lets AI design customized layouts in real time, pulling from multiple sources to answer the user’s question in a rich, visual format.
For users, that’s pretty cool. For law firms trying to get clicks from Google? It could mean a major shift.
How This Could Impact Your Law Firm
Organic traffic might drop
If someone searches “How does spousal support work in California?” and Google’s AI answers it directly with no need to click through, fewer people may land on your site. Even if you’re ranking, you might not be getting the traffic you’re used to.
Traditional SEO metrics won’t tell the whole story
Ranking #1 used to mean everything. Now? You might be featured in AI Mode or part of a visual result without showing up in your SEO tools. That means:
- Fewer clicks, even if you’re doing everything “right”
- Confusing or inconsistent traffic reports
- A need to focus on visibility, not just rankings
Local SEO becomes even more important
Search is getting smarter, but location still matters. If someone searches “divorce lawyer near me,” your Google Business Profile, reviews, and proximity play a big role in whether you show up, especially in AI-enhanced results.
That’s why we always prioritize local optimization for law firms. It’s foundational, and it’s not going away.
Paid search may be more valuable than ever
As organic space shrinks, Local Services Ads (LSAs) and Google Ads still show up clearly. These paid placements could become your best bet for staying visible on competitive searches.
What You Should Do Right Now
1. Keep your local presence strong
Update your Google Business Profile, collect reviews, and make sure your practice areas are clearly listed.
2. Focus on real results
Don’t obsess over keyword rankings. Track leads, phone calls, and contact form submissions instead.
3. Create content that’s easy to understand
Gemini still pulls from real websites. Make sure your site answers common questions clearly, especially in your FAQs and practice area pages.
4. Use paid ads wisely
If you’re not already using LSAs or PPC, now’s the time to consider it. These tools are reliable ways to stay visible.
5. Let your SEO strategy evolve
Search is changing fast. We’re already updating how we track visibility and adjust campaigns, so you’re not stuck optimizing for yesterday’s Google.
Final Thoughts
Gemini 3 is a big leap in how Google delivers information. But that doesn’t mean small law firms are out of luck, it just means the playbook is changing.
At PointClick, we’re staying on top of these shifts so you don’t have to. Whether it’s SEO, LSAs, or local optimization, we’ll help you stay visible, competitive, and client-ready no matter how the search landscape evolves.
Want to know how your firm stacks up in AI-driven search?
Schedule a free consultation or call us at (949) 459-3708.
Let’s keep your firm front and center.
