A slow website doesn’t just frustrate visitors, it can cost you clients and hurt your search rankings. One of the biggest culprits? Large, uncompressed images. If your law firm’s website is packed with huge image files, it’s going to load slowly, no matter how good your hosting is.
The good news: this is one of the easiest problems to fix. Let’s talk about how image compression can speed up your law firm’s website and how you can do it with a simple tool called Imagify.
Why Large Images Slow Down Your Website
When you upload an image straight from your phone or camera, the file size is often huge. These large files force browsers to load more data, making your pages sluggish. Even if the image looks small on the screen, the actual file could be several megabytes. Multiply that by several images on a page, and you’ve got a major slowdown.
Why Google Cares About Page Speed
Google wants to give searchers the best experience possible. Slow websites get dinged in the rankings because they frustrate users. Compressing your images helps your pages load faster, which Google loves, and keeps potential clients from bouncing.
What Is Image Compression?
Image compression reduces the file size of your images without sacrificing noticeable quality. The goal is to keep your website looking great while making it much faster to load.
How to Compress Images with Imagify
Imagify is a WordPress plugin that makes image optimization easy:
- Install and activate the Imagify plugin on your WordPress site.
- Choose your compression level (we usually recommend “Aggressive” — it’s a good balance of quality and size reduction).
- Automatically compress images when you upload them.
- Bulk optimize your existing media library in just a few clicks.
- Let Imagify handle image resizing to match what’s actually being displayed on your site.
The best part? Once it’s set up, it runs in the background, so you don’t have to think about it every time you add a new photo.
Don’t Let Big Images Slow You Down
A few simple tweaks can make a big difference in how fast your site loads and how well it ranks. Image compression is one of the easiest wins out there.
Want Us to Handle It for You?
Image compression is just one of the many benefits included in our website maintenance plans for law firms. If you’d rather not worry about installing plugins, configuring settings, or manually optimizing your images, we’ve got you covered.
When you’re on one of our maintenance plans, we handle all the legwork for you:
- Installing and configuring the Imagify plugin
- Bulk compressing your existing images
- Replacing oversized images with properly optimized versions
- Ongoing website updates and performance improvements
If you’d rather focus on running your practice while we keep your website fast and up-to-date, our maintenance plan might be exactly what you need.
