If you’ve ever asked a client to “leave us a review” and got nothing in return, you’re not alone. Most clients are happy with your service but simply don’t know what to write or how to write it. That’s why generic review requests often go ignored.
The truth is, how you ask matters. A well-written review request can mean the difference between a vague “Great lawyer” and a detailed testimonial that helps new clients choose your firm. At PointClick, we’ve seen first-hand how the right approach turns simple feedback into powerful marketing.
Why Reviews Are So Important for Law Firms
For small law firms, reviews do more than build trust. They:
- Boost visibility on Google Business Profiles and local search
- Provide “social proof” that reassures potential clients
- Highlight your practice area expertise in clients’ own words
- Influence hiring decisions more than almost any other factor
But here’s the kicker: the most valuable reviews aren’t just positive, they’re detailed. When a client mentions specific services like “helped me with my divorce” or “guided me through a tough DUI case,” that language can show up directly in Google’s local results, making your listing stand out.
How to Get Better Reviews from Clients
Most clients want to help, they just need a little direction. Instead of saying “please leave us a review,” guide them with a request that sparks useful details. For example:
- Mention specifics. Ask them to share what type of case you helped them with.
- Encourage them to talk about the experience. Was communication clear? Did they feel supported?
- Suggest they highlight results. Without breaking confidentiality, clients can explain how your work made their life easier.
A simple script could look like this:
“Hi [Client Name], thank you again for trusting us with your case. If you’re comfortable, we’d really appreciate a review on Google. It helps other people know what to expect when they’re looking for legal help. You might mention what type of case we helped with, how you felt during the process, and what stood out most about working with our firm.”
That little bit of structure makes reviews more meaningful—and more powerful for your firm.
Timing Matters Too
Ask for a review when the client is happiest with your service. For law firms, this might be:
- After a successful resolution in court
- Following a settlement
- When paperwork is finalized and stress has lifted
A request sent at the right time increases the chance of getting a thoughtful, enthusiastic review.
Bringing It All Together
Online reviews aren’t just about stars, they’re about stories. A few strong, detailed reviews can make your firm stand out in local search, build trust faster, and bring in more clients.
At PointClick, we help law firms create smart strategies for generating, managing, and showcasing reviews that matter. Want more clients to choose you over the competition?
