Terms of Service

1. Overview

These Terms of Service are our way of making sure we’re both on the same page about how we’ll work together.

When you sign up for our services—or check that little box that says you agree—you’re entering into a binding agreement with us. Don’t let that scare you; our goal is to keep this simple, straightforward, and fair. Think of it less like “fine print” and more like a guidebook for our partnership.

Here’s the spirit of these terms: we’ll bring our expertise and best effort to every project, and you’ll do your part by giving us the information, access, and timely feedback we need to deliver results. These terms are here to protect both you and us, keep expectations clear, and make sure everything runs smoothly from start to finish.

2. Responsibilities

Every strong partnership works best when both sides know what’s expected. Here’s how we’ll divide responsibilities so things run smoothly.

Your Responsibilities

You confirm that you have the authority to enter into this agreement on behalf of yourself or your law firm. To keep projects on track, you’ll provide us with the assets, information, and access we need—things like website logins, business details, content, and approvals. We’ll count on you to review our work and give feedback in a timely manner so we can keep moving forward without delays. If you’re supplying text, images, or other materials, you’re responsible for making sure they’re accurate, legally cleared for use, and ready to publish.

Unless you’re signed up for one of our ongoing maintenance plans, you’re also responsible for the security of your accounts, websites, and login credentials. Finally, and most importantly, you agree to follow the payment schedule outlined in your plan or invoice.

Our Responsibilities

On our end, we promise to deliver the services you’ve signed up for in a professional, timely way and to the best of our ability. We’ll use industry best practices, proven strategies, and ethical methods—no shortcuts or shady tactics that could hurt your online presence. We’ll respect the deadlines we set together, provided we have what we need from you, and we’ll keep any sensitive or confidential information you share with us private.

3. General Policies

These are the ground rules that apply to all of our services, no matter which plan or package you’ve chosen.

Intellectual Property

Anything you provide to us—like your text, images, logos, or other business materials—remains yours, and you’re responsible for making sure you have the rights to use it. Anything we create for you—whether it’s a website, design, written content, or SEO copy—becomes yours once it’s been paid for in full. Some things, like the tools, processes, or bits of code we’ve developed separately from your project, will always stay ours, though you’ll have the right to use them as part of your service. We may also showcase finished projects in our portfolio or marketing materials, unless you’d prefer we don’t (just let us know).

Confidentiality & Data Privacy

We take your privacy seriously. Any sensitive or confidential information you share with us will only be used to deliver the services you’ve signed up for. We won’t share it with outside parties unless it’s necessary to complete the work (for example, with hosting providers or advertising platforms) or we’re required to by law.

Because we work with law firms, we know your data may include sensitive client information. While we’ll handle everything you share with care, it’s ultimately your responsibility to make sure that any data you provide complies with your professional obligations—like attorney-client privilege, confidentiality rules, or other privacy laws. We can’t be held responsible if sensitive information is shared with us without the proper safeguards in place.

Backups & Data Security

We do our best to keep your data safe. During projects, we may create temporary backups to protect your files, and if you’re on our hosting plan, your site is backed up daily with copies stored for 30 days. That said, long-term archiving of your files and data is your responsibility unless you’re on an active hosting or maintenance plan. Once your project or subscription ends, we don’t maintain archives, so please be sure to download and store anything you want to keep. While we do our best to protect your data, no system is perfect, and we can’t be responsible for downtime, hacks, or failures caused by third parties.

No Guarantees of Results

We’re confident in our strategies, but marketing isn’t an exact science. Search engines change constantly, competitors adjust their tactics, and market conditions shift. For that reason, we can’t guarantee specific outcomes like #1 rankings, a certain number of leads, or a set amount of new cases. What we can guarantee is our effort, expertise, and transparency in everything we do.

Compliance with Platforms & Third-Party Tools

Our work often relies on third-party platforms and tools—like Google, WordPress, hosting providers, email platforms, and social networks. We always follow their guidelines and policies, and we ask that you do the same. These platforms make their own rules and sometimes change them without notice. While we’ll adapt as best we can, we can’t control how they operate, nor can we be responsible for downtime, errors, or changes in functionality caused by these providers.

Account Ownership

When it comes to accounts, there are two categories:

Client-Owned Accounts
Any accounts you set up before working with us (like Google Ads, social media profiles, or hosting) remain yours. You may choose to give us access so we can manage them, and you can remove that access anytime.

PointClick-Owned Accounts
If we create new accounts for your project (for example, Google Search Console or other third-party tools), those accounts stay under our ownership. For security reasons, we don’t provide admin access or transfer these accounts to clients or outside agencies. In some cases, we may provide read-only access to certain data, but never ownership or admin rights.

Scope Changes

We know projects sometimes evolve, and we’re happy to adapt when they do. If you request changes or additions that fall outside the original scope of work, we’ll provide a separate quote before moving forward. No extra work will begin until you’ve approved the updated scope and costs in writing. This way, everything stays clear and agreed upon—no surprises for either of us.

Non-Solicitation

We’ve built a talented team, and we’d like to keep it that way. By working with us, you agree not to directly hire or solicit employment from any PointClick employees, contractors, or freelancers who are involved in your project during the time we’re working together and for 12 months after. If you’d like to bring one of our team members on board, it needs to go through us first.

4. Service-Specific Terms

4.1 Logo & Branding Design

Scope of Service

When we design your logo, we’ll create custom concepts tailored to your firm. Once approved, you’ll receive the final files in multiple formats: CMYK for print, RGB for web, and the original layered design files so you have everything you need for future use.

Exclusions

We don’t perform trademark, service mark, or copyright searches to check the availability or legality of your logo. Protecting your logo through copyright or trademark registration is your responsibility.

Client Role

You’ll need to provide us with any brand details or inspiration up front—things like preferred colors, taglines, or examples of logos you like. You’ll also review and approve our design drafts in a timely manner so the project keeps moving.

Ownership

Once the project is paid in full, the final logo design belongs to you. We don’t keep long-term archives of completed projects, so it’s important that you save and back up your files in a safe place.

Limitations

We’re not responsible for third-party claims related to the use of your logo (for example, if someone else believes they hold trademark rights). It’s up to you to make sure your logo is legally protected if you choose to take that step.

4.2 Website Design & Development

Scope of Service

Our website design services are built around WordPress and customized to fit your law firm’s needs. We’ll design a site that’s mobile-responsive, user-friendly, and visually aligned with your brand. Development is done using modern web standards (HTML, PHP, CSS, and JavaScript), and we test in the latest versions of major browsers like Chrome, Safari, Edge, and Firefox to ensure a consistent experience across devices.

Exclusions

Our services don’t cover outdated or legacy browsers unless we’ve agreed on that separately. We also don’t provide advanced photo editing beyond basic adjustments like cropping, resizing, or cleaning up dust and scratches. Long-term site security, plugin updates, and ongoing monitoring aren’t included unless you’re signed up for one of our maintenance plans. Finally, some special features may require premium third-party plugins or tools, and those costs are the client’s responsibility.

Client Role

To keep your project moving, we’ll need you to provide finalized, proofread text in an editable format, as well as high-resolution images or graphics. If you don’t have photos or graphics, we can provide stock images from our licensed libraries. You’ll also need to review and approve work in a timely manner. If a project is delayed more than 30 days because of missing feedback, approvals, or content, a $195 monthly holding fee may apply to cover hosting and continued support until the project is completed.

Ownership

Once your website is paid in full, it belongs to you—including the custom design and any content created as part of the project. Third-party plugins, themes, or licensed assets remain subject to their own providers’ terms. Unless you’re on a maintenance plan, it’s your responsibility to keep your website updated, secure, and backed up after launch.

Limitations

We’re not responsible for downtime caused by WordPress software, plugins, or third-party hosting providers. Similarly, if your site is not under one of our maintenance plans, we’re not liable for unauthorized access, outdated plugins, or security vulnerabilities that may arise over time. Any revisions beyond what’s included in your proposal will be quoted separately as a new project.

4.3 Search Engine Optimization (SEO)

Scope of Service

Our SEO services are designed to help your law firm show up where potential clients are searching. This may include researching keywords and phrases to identify the right search terms, optimizing your website’s content and code, improving site structure and speed, managing your Google Business Profile, creating or refining blogs and landing pages, and building links from reputable sources. We also keep an eye on your site’s performance and make recommendations to adapt as search engines evolve.

Exclusions

SEO does not include paid advertising like Google Ads or social media campaigns, nor does it cover full website redesigns unless those services are specifically added to your plan. Any third-party costs, such as directory fees, premium plugins, or specialized tools, are not part of your SEO package unless we’ve agreed otherwise. We also can’t guarantee placement in any specific directory or search engine.

Client Role

SEO works best as a partnership. You’ll need to provide accurate business information (such as your address, phone number, and practice areas), and grant us access to your website, hosting, and analytics so we can make the necessary improvements. At times, we’ll also need your approval—for example, on new content or local directory listings. To avoid conflicting strategies, we ask that you don’t hire multiple SEO providers at the same time.

No Guarantees

While we put our full expertise and effort into your campaign, SEO is not an exact science. We can’t promise #1 rankings, a set number of leads, or specific case volume. Search engines frequently update their algorithms, competitors may adjust their strategies, and other factors beyond our control can impact performance. That said, SEO is a long-term strategy, and clients who stick with it see the best results over time.

Ownership

Any content, on-site optimizations, or deliverables we create for you belong to you once they’re paid for in full. However, backlinks, outreach accounts, and proprietary SEO tools that we use as part of our process generally remain with PointClick unless we’ve agreed otherwise.

Search Engine Policies

We follow Google’s Webmaster Guidelines and industry best practices, but ultimately, search engines make their own rules. They may change their policies, update algorithms, or issue penalties at their discretion. While we’ll always act in good faith and with transparency, we can’t be held liable for sudden ranking changes, drops in traffic, or indexing issues caused by updates or penalties outside of our control. If you’d like to review Google’s official terms, you can find them here.

4.4 AI Visibility Optimization

Scope of Service

AI-driven search engines—like Google’s AI-powered results, ChatGPT search integrations, and Perplexity—are changing how people discover information online. Our AI Visibility Optimization services are designed to help your firm show up in these new channels. This work may include creating clear, authoritative content, structuring information so it’s easy for AI systems to understand, and strengthening your firm’s overall credibility signals across the web.

Exclusions

This service doesn’t replace traditional SEO or paid advertising, and it doesn’t include building custom AI tools. Any third-party costs (such as premium tools, subscriptions, or platforms) are not included unless we agree otherwise.

Client Role

To improve your visibility, we’ll need accurate details about your practice areas, service locations, and common questions your clients ask. We may also need your timely feedback and approval on new content we create.

No Guarantees

AI search is still new and constantly evolving, which means results can be unpredictable. These platforms decide on their own how to interpret, use, or display content—and that’s something we can’t control. While we’ll use best practices to improve your visibility, we can’t guarantee placement in AI search results, how your information will appear, or how these platforms may choose to summarize or present your firm.

4.5 Paid Advertising

Scope of Service

Our paid advertising services include creating and managing campaigns on platforms like Google Ads and Local Services Ads (LSA). We handle setup, targeting, ad copy, bidding strategies, and ongoing optimization to help you reach the right potential clients. Our focus is always on generating quality leads while making the most of your ad spend.

Exclusions

The advertising costs themselves—your actual ad spend—are separate from our management fees. Those charges are billed directly by the advertising platform (like Google), and you’re responsible for paying them. Our role is to manage and optimize campaigns, not to cover or front the cost of the ads.

Client Role

You’re responsible for maintaining a valid payment method with the ad platform so your campaigns run smoothly. From time to time, we may also need your input—like approving ads, confirming business details, or providing feedback to keep campaigns aligned with your goals.

No Guarantees

Paid ads can be a powerful way to generate leads quickly, but results will vary. We can’t guarantee a specific number of clicks, leads, or signed cases. Performance depends on factors like competition, budget, market conditions, and platform changes. What we can promise is active management, smart optimization, and transparent communication about how your campaigns are performing.

Platform Policies

Ad platforms like Google Ads and LSA frequently update their systems, policies, and features. We’ll adapt your campaigns as best we can, but we can’t control platform changes or their decisions. By using our paid advertising services, you also agree to the terms and conditions of the platforms where your ads run.

4.6 Social Media Management

Scope of Service

Our social media management services are designed to keep your firm active and visible on platforms like Facebook, LinkedIn, or Instagram. This may include creating posts, scheduling content, responding to basic engagement, and optimizing your profiles so they reflect your brand and connect with potential clients.

Exclusions

Our services don’t cover paid social media advertising unless that’s part of your package. Any costs for premium tools, apps, or subscriptions required to run your campaigns are also not included unless we agree otherwise.

Client Role

To manage your accounts effectively, we’ll need the proper access to your social profiles. By granting us permission, you’re authorizing us to post and make updates on your behalf for the purpose of carrying out the services. We may also occasionally need your approval or input on specific content, promotions, or brand-related updates.

Ownership

Any posts, graphics, or other content we create for your social media accounts are yours once paid for in full. You’re free to continue using them however you like, even if our services end.

4.7 Email Marketing

Scope of Service

Our email marketing services help you stay connected with potential and existing clients. This may include setting up campaigns, designing templates, writing or editing email content, and managing subscriber lists through third-party email platforms.

Exclusions

Our services don’t include providing or selling email lists—we only work with permission-based contacts that you supply. Any fees for third-party email platforms or tools (like Mailchimp, Constant Contact, or similar providers) are billed separately and are your responsibility unless otherwise agreed.

Client Role

You’re responsible for ensuring that any contact lists you provide comply with email marketing laws, including the CAN-SPAM Act. We’ll rely on you to make sure subscribers have given proper consent to receive communications. From time to time, we may also need your approval on content before campaigns are sent.

Compliance

We take anti-spam rules seriously. All campaigns must comply with applicable email marketing laws and the terms of the platforms we use. If a platform flags or restricts your account due to list quality or compliance issues, we’ll work with you to resolve it but can’t be held responsible for violations outside our control.

4.8 Hosting & Maintenance

Scope of Service

Our hosting and maintenance services are designed to keep your website running smoothly. Hosting is provided through our partner, Kinsta, which means your site benefits from their secure, high-performance infrastructure. For clients on a maintenance plan, we also handle ongoing updates, plugin management, security monitoring, and technical support to help prevent issues before they start.

Exclusions

Hosting and maintenance don’t cover custom development, redesigns, or major new features outside the scope of your plan. Premium plugins, tools, or third-party services may require separate fees, which are the client’s responsibility.

Client Role

If you’re hosting with us, we’ll handle the technical side, but you’ll still need to provide accurate account and billing information so services remain active. If you’re on a maintenance plan, we may also need access to related accounts or systems to ensure updates and monitoring are performed properly.

Backups & Restorations

We provide daily automatic backups for WordPress sites and store them for 30 days. If an issue arises, we can restore your site to the most recent available backup. While we take every precaution, no system is perfect—we can’t guarantee zero downtime or complete protection against security breaches, hosting outages, or third-party failures.

Ownership

Your website remains yours at all times. Our role in hosting and maintenance is simply to keep things updated, secure, and functional while you’re subscribed to these services.

5. Payments & Cancellations

Payments

All payments for our services are billed electronically. We accept ACH bank transfers and all major credit cards (Visa, Mastercard, and American Express). Invoices and receipts are delivered by email—nice and simple. We don’t accept paper checks.

Refund Policy

All payments are non-refundable. This includes one-time project fees, deposits, and prepaid subscription or service fees. Deposits secure your project and our time, even if the project is delayed or never started, and are not refundable under any circumstances. If you choose to cancel a service before the end of your billing period, no partial or prorated refunds will be issued for the unused time. If you decide to downgrade your service level, the lower rate will take effect at your next renewal, but no refunds are given for the current term.

Third-Party Costs

Some of our work relies on outside tools or platforms—things like paid plugins, advertising platforms, directory listings, or email marketing software. Unless we’ve agreed otherwise in writing, those third-party fees are your responsibility and billed directly to you by the provider. Our fees only cover our services, not the costs of the platforms themselves.

Service Renewals

Most of our services are billed month-to-month, but in some cases clients choose to prepay for several months or even a year at a time (for example, to take advantage of budgeting or tax timing). Regardless of the billing cycle you choose, all ongoing services automatically renew at the end of each period unless you cancel in advance.

You’re never locked into a long-term contract with us—you can cancel ongoing services at any time with 30 days written notice by email. Once canceled, your service will run through the end of your current billing period, and no further renewals will occur.

Client Cancellation

If you decide to end your services with us, we ask for 30 days notice. This gives us time to help with a smooth transition—providing any deliverables we owe you and making sure your accounts, campaigns, or website are wrapped up properly. If less notice is given, we’ll still honor the cancellation, but we may not be able to provide transition support.

Termination of Services

While we hope to always part on good terms, there are certain situations where we may need to pause or end services. If payments aren’t made on time, if our terms are violated, if a project stalls because we can’t get the access or approvals we need, or if our team is treated in a way that’s abusive or harmful, we reserve the right to suspend or terminate services. In those situations, you’ll still be responsible for any fees owed up to that point.

Promotional Pricing

From time to time, we may offer promotional pricing. If you cancel before completing the full promotional term, you’ll be responsible for paying the difference between the promotional rate and the standard rate for the services you already received.

Payment Collection

To keep things running smoothly, we ask that payments are made on time. If a payment isn’t received by the due date, we may pause all work in progress until the balance is cleared. For clients on our hosting service, nonpayment may also result in temporary suspension of your website until payment is made. Payments more than 10 days late may also be subject to interest at 1.5% per month (or the maximum allowed by law). If nonpayment continues, we may take further steps to collect the balance, and you’ll be responsible for any reasonable costs we incur in doing so.

6. Legal Protections

Limitation of Liability

We’ll always do our best to deliver high-quality services, but we can’t be responsible for every possible outcome. If something goes wrong, our total liability is limited to the amount you’ve paid us in the three months immediately before the claim.

We’re also not responsible for indirect or consequential damages—things like lost profits, lost savings, or missed business opportunities—even if you’ve told us about them.

Indemnification

If you provide us with materials—like text, images, or data—you’re responsible for making sure you have the rights to use them. You agree to protect and hold us harmless from any claims that come up because of those materials. You also agree not to use our services for anything unlawful or misleading. If claims arise from how you use our work (for example, content you publish, ads you run, or how you represent your firm), you agree to cover any costs, damages, or legal fees that result.

Force Majeure

Sometimes things happen that are completely outside of either of our control—like natural disasters, pandemics, widespread internet outages, government restrictions, or hosting provider failures. If an event like this prevents us from delivering services as planned, neither of us will be held liable for the delay.

Severability

If any part of these terms is found to be invalid or unenforceable, the rest of the terms remain in effect.

Governing Law & Jurisdiction

These terms are governed by the laws of the State of California.

Dispute Resolution

If a disagreement comes up, our first step will always be to talk it out and try to resolve it together. If we can’t reach an agreement informally, both sides agree to attempt mediation before taking any formal legal action. If mediation doesn’t resolve the issue, disputes will be settled by binding arbitration in California under the rules of the American Arbitration Association. This means we both avoid lengthy and costly court battles. That said, either of us can still bring an individual claim in small claims court if it qualifies.

Entire Agreement

These terms, along with your proposal or statement of work, make up the entire agreement between you and PointClick. They replace any previous discussions, promises, or understandings—whether written or spoken. If it’s not written here or in your proposal, it’s not part of the deal.

Survival

Some parts of this agreement stick around even after services end. Sections on confidentiality, indemnification, limitation of liability, dispute resolution, and governing law will continue to apply even after our work together is finished.

7. Summary

We know this document covered a lot of ground, but the big picture is simple: we’ll put our expertise and effort into helping your firm succeed online, and you’ll provide the access, feedback, and timely payments we need to make it happen.

We can’t promise overnight results or guaranteed rankings, but we can promise that we’ll work hard, keep things transparent, and always act in your best interest. These terms are here to make sure everything is clear, fair, and built on mutual trust.

At the end of the day, we’re on the same team—we want your law firm to grow, and when you succeed, we succeed too.