Ever feel like your law firm’s website shows up in Google, but people just don’t click? You’re not alone, and here’s the good news: sometimes, even a small change can make a big difference.
One quick SEO tweak we’ve tested (and seen real results from) is using ALL CAPS in your title tags. It might sound a little strange, but it helps your website stand out in crowded search results and attract more clicks.
Why ALL CAPS Works in Title Tags
Google’s search results are busy. Your firm is competing against ads, directories, and other law firms all fighting for the same eyeballs. Title tags (the blue, clickable headlines in search results) are your first chance to grab attention.
Capitalizing a single keyword like BEST, FREE, or GUIDE makes your title visually pop, which increases the chance a potential client will notice and click. It’s not about yelling at searchers, it’s about signaling value quickly.
What We’ve Seen in Practice
When we tested this tactic, we consistently saw higher click-through rates (CTR) with just one or two words in ALL CAPS.
For example, changing:
“Family Law Attorney in Dallas”
to
“TOP-RATED Family Law Attorney in Dallas”
Even a small CTR bump of 0.05% can lead to hundreds of extra clicks over time, especially across multiple practice area pages. And the best part? You don’t have to change your rankings to see the benefit.
How to Test This for Your Firm
Want to try it yourself? Here’s a simple way to start:
- Pick your highest-value pages (practice areas, FAQs, blog posts)
- Capitalize one or two key words, never the whole title
- Use attention-grabbing terms like BEST, TOP-RATED, or GUIDE
- Check your CTR in Google Search Console after a few weeks to measure the impact
This quick experiment can show you whether your audience responds to the change, and it’s completely free to test.
Final Takeaway
SEO doesn’t always have to be complicated. Sometimes, a simple formatting tweak can make your firm stand out, bring in more clicks, and ultimately generate more cases.
At PointClick, we help small law firms get found online through smart SEO strategies like this one. If you want more potential clients clicking on your site instead of your competitor’s, let’s talk.
