Your website is often the first impression potential clients get of your law firm. But if it’s outdated, neglected, or full of old information, that first impression might not be the one you want to leave.
We’ve seen it all: old addresses, attorneys who no longer work at the firm, practice areas that are no longer offered and most commonly, blogs that haven’t been updated in years. All of these send the same message to visitors: we’re not paying attention.
Here’s why keeping your law firm’s website current matters and what you can do about it.
Outdated Practice Areas
If you’ve shifted your focus or no longer offer certain services, those pages should be updated or removed. Keeping old practice areas on your site only confuses visitors and makes you look disorganized. Worse, you could end up fielding calls for cases you don’t want to take.
Attorneys Who Are No Longer at the Firm
Leaving attorney bios up for lawyers who have moved on is a common mistake, and it’s one that can hurt your credibility. Make sure your team pages reflect your current staff.
Old Contact Information
You’d be surprised how often we find websites with outdated phone numbers, email addresses, or office locations. If a potential client tries to reach out and can’t get through, they’re going to call someone else.
A Neglected Blog
This one might be the most common offender. We understand, you start with the best intentions and publish blog posts regularly, but eventually, life and business get busy and the blog falls by the wayside.
Here’s the problem: when a visitor clicks on your blog and sees that your last post was from three years ago, it doesn’t make you look current or engaged. In fact, it makes them wonder if you’re still paying attention to your practice at all.
If you’re not going to keep your blog updated, it’s often better to remove the link entirely.
Why This Matters for SEO and User Experience
Google rewards fresh, relevant content. Outdated pages, broken links, and stale blogs can hurt your search rankings and user trust. A website that feels abandoned doesn’t inspire confidence for clients or search engines.
How We Can Help
Keeping your website up-to-date takes time and attention to detail, and we know most law firms are too busy to manage it regularly. That’s where we come in. Our website maintenance service includes:
- Regular content audits
- Removing or updating outdated information
- Fixing broken links
- Keeping blogs current or advising when to remove them
- Checking contact forms and phone numbers to make sure everything works
Is Your Website Sending the Right Message?
If you’re not sure when your site was last updated, it’s time for a review. We can help you clean things up, stay current, and make sure your website reflects the professionalism of your firm.
