Your contact page might seem simple, but it’s one of the most important pages on your law firm’s website. Done right, it makes it easy for visitors to reach out, builds trust, and encourages them to take that all-important next step.
Here’s what your contact page should include, plus best practices to help turn website visitors into new clients.
What to Include on Your Law Firm Contact Page
1. Contact Form
A simple, well-designed form is a must. But less is more, asking for too much information can overwhelm visitors and reduce submissions.
What to ask for:
- Name (required)
- Email address (required)
- Phone number (optional but recommended)
- A short message field (required)
Optional fields:
- How did you hear about us?
- What type of legal matter are you contacting us about?
Important: Always include a disclaimer near the form, such as:
Contacting us through this form does not create an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.
2. Full Contact Information
- Firm name
- Address (with an embedded map for easy directions)
- Phone number (clickable on mobile devices)
- Email address (optional, but if included, make it clickable)
- Fax number (if applicable)
3. Business Hours
Let people know when your office is open and when they can expect a response. Make sure the info on your website matches the info on your Google Business Profile.
4. Embedded Map
Embedding a Google Map on your contact page makes it easy for clients to find your location and get directions with a single click, and also helps with local SEO.
Best Practices for Your Contact Page
- Keep the form short and simple.
- Use clear, inviting language above the form that encourages visitors to reach out.
- Make sure the submit button stands out (something like “Send Message” or “Request Consultation”).
- Test your form regularly to make sure submissions are working and emails are going to the right inbox.
- Include your contact page in your website’s top menu, don’t make visitors hunt for it.
Encourage Visitors to Take Action
Don’t just drop a form and contact details and call it a day. Add a short, friendly message that makes visitors feel welcome and encouraged to reach out.
For example:
Have questions? We’re here to help. Fill out the form below or give us a call, we’d be happy to talk through your case and explain how we can help.
Need Help Improving Your Law Firm’s Website?
We help law firms build user-friendly websites with clear contact pages that convert visitors into clients. If you’re not sure if your contact page is doing its job (or if your form is even working), we’re happy to take a look.
