If your law firm uses LinkedIn for business development, there’s a new feature worth paying attention to. LinkedIn has officially partnered with Calendly to make scheduling meetings easier, and it could be a valuable tool for lawyers focused on building relationships and generating referrals.
The new integration allows certain LinkedIn users to add a Calendly-powered “Book a Meeting” button directly to their profiles, streamlining the path from profile view to actual conversation.
Here’s what you need to know.
What the Calendly Integration Does
LinkedIn’s new integration lets you connect your Calendly account directly to your LinkedIn profile via a custom profile button. Once set up, visitors to your profile can click the button and schedule a meeting with you, all without leaving LinkedIn.
This feature:
- Works with your existing Calendly account, or lets you create one directly through LinkedIn
- Displays your scheduling link on your profile, in posts, messages, and search
- Offers a more direct path from profile view to real-time meeting
In short, it reduces friction and makes it much easier for someone to take action when they’re interested in speaking with you.
Who Can Use It?
The Calendly integration is currently available only to:
- LinkedIn Premium Business subscribers
- Sales Navigator users
- Recruiter account holders
If you’re using the free version of LinkedIn, you won’t have access to this functionality just yet.
Why This Matters for Lawyers
LinkedIn has shared that over one million Premium and Enterprise users have already added custom profile buttons to their accounts and they’ve seen a 25% increase in profile views as a result.
For lawyers, especially those in B2B practice areas like business law, employment law, intellectual property, or any area where referrals and networking are key, this kind of feature can help shorten the gap between someone finding you and connecting with you.
At PointClick, we use Calendly ourselves and often recommend it to our clients because it works seamlessly, looks professional, and saves time. This LinkedIn integration just gives it one more edge over other scheduling tools.
Want to Take Your LinkedIn Strategy Further?
While we focus on online marketing strategies like Search Engine Optimization and PPC advertising, we know that LinkedIn is a powerful platform for lawyers focused on business development.
If you’re looking to get more out of LinkedIn, whether it’s optimizing your profile, generating leads, or building a referral network, we recommend reaching out to Gary Johnson, founder of J2 Marketing Consultants. He works specifically with lawyers and can help you turn LinkedIn into a real growth channel for your firm.
