People are changing how they search. Some potential clients still go straight to Google. Others ask tools like ChatGPT, Perplexity, Gemini, Claude, or other artificial intelligence tools for help understanding
If you’ve ever looked at your marketing options and thought: …you’re not alone. And now there’s a new variable on the board: OpenAI says it plans to start testing ads
When people think about online advertising for law firms, they usually think about Google Search Ads or Local Services Ads. But there’s another underused option worth considering: Gmail Ads. These
Search is no longer just about ranking on Google. With the rise of AI-powered tools like Google AI Overviews, ChatGPT, and Perplexity, the way people find information online is changing.
Google recently launched Gemini 3, and it’s already changing how people interact with search results. If you’re running a small law firm and rely on being found online, this update
When potential clients ask ChatGPT or other AI tools for recommendations—like “best divorce lawyer near me”—the AI doesn’t just pull from Google. Research shows it often references review data from
For law firms, your Google Business Profile (GBP) is one of the most powerful tools for getting new clients online. But before your listing shows up in Google Maps or
For years, law firms have relied on being physically close to a searcher to show up in Google results. But a new 2025 study shows proximity isn’t as powerful as
When lawyers think about SEO, they usually focus on keywords, backlinks, or Google reviews. But there’s a simple tactic sitting right on your own website that can give you a
You’d expect Google to always get it right when showing your firm’s information, but that’s not always the case. Even something as small as how your phone number is formatted
