The Legal Marketing Blog
Actionable insights on websites, SEO, PPC, and lead generation—written for lawyers, not marketers.
Can Gmail Ads Work for Law Firms?
When people think about online advertising for law firms, they usually think about Google Search Ads or Local Services Ads. But there’s another underused option worth considering: Gmail Ads. These
GEO vs SEO: What Lawyers Need to Know About the Future of Search
Search is no longer just about ranking on Google. With the rise of AI-powered tools like Google AI Overviews, ChatGPT, and Perplexity, the way people find information online is changing.
How Google’s Gemini 3 Update Could Impact Your Law Firm’s Online Visibility
Google recently launched Gemini 3, and it’s already changing how people interact with search results. If you’re running a small law firm and rely on being found online, this update
Want Your Law Firm to Show Up in ChatGPT? Focus on the Right Review Sites
When potential clients ask ChatGPT or other AI tools for recommendations—like “best divorce lawyer near me”—the AI doesn’t just pull from Google. Research shows it often references review data from
8 Tips to Get Your Law Firm’s Google Business Profile Verified
For law firms, your Google Business Profile (GBP) is one of the most powerful tools for getting new clients online. But before your listing shows up in Google Maps or
Does Location Still Impact Law Firm Rankings in Google Search?
For years, law firms have relied on being physically close to a searcher to show up in Google results. But a new 2025 study shows proximity isn’t as powerful as
The Easy SEO Fix Most Law Firms Overlook: Internal Links
When lawyers think about SEO, they usually focus on keywords, backlinks, or Google reviews. But there’s a simple tactic sitting right on your own website that can give you a
Why Small Details in Your Law Firm’s Website Can Impact Google Results
You’d expect Google to always get it right when showing your firm’s information, but that’s not always the case. Even something as small as how your phone number is formatted
How Law Firms Can Ask for Reviews That Actually Bring in More Clients
If you’ve ever asked a client to “leave us a review” and got nothing in return, you’re not alone. Most clients are happy with your service but simply don’t know