The Legal Marketing Blog
Actionable insights on websites, SEO, PPC, and lead generation—written for lawyers, not marketers.
The Best Fonts for Law Firm Websites in 2025
You know when you land on a website and something just feels off? You might not be able to put your finger on it—but more often than not, it comes
What Colors Should You Use on Your Law Firm Website
If you’ve ever stared at a blank website mockup wondering what color to make the buttons, you’re not alone. Choosing a color might seem like a small design decision, but
How to Choose the Right Stock Photos for Your Law Firm Website
Let’s be honest, most stock photos on law firm websites all kind of look the same. Scales of justice, a courthouse, maybe a gavel or two. But if you want
Why Call Tracking Matters for Law Firms and Why We Recommend CallRail
When you’re running marketing for your law firm, whether it’s Google Ads, Local Service Ads, or even just investing in SEO, you need to know what’s actually bringing in new
Should Your Law Firm Use an Answering Service? Here’s What to Know
Let’s face it, most law firms miss calls. Whether it’s after hours, over the weekend, or just during a busy moment, unanswered calls often mean missed leads, and in some
Tracking the Right Marketing Metrics for Your Law Firm
What to measure, what to ignore, and how to know your strategy is working Not all numbers tell the full story. If you’re spending time and money on digital marketing
Get Your Blog to the Top of Google Without Paying for Ads
A law firm guide to featured snippets and smart content formatting You know that little box at the very top of Google’s search results that shows a quick answer to
The 5 Best Online Scheduling Tools for Lawyers
Let’s face it, no one likes the back-and-forth of “What time works for you?” emails. Whether you’re booking consultations with potential clients, scheduling follow-ups, or coordinating with referrals, having an
LinkedIn Now Lets Premium Users Book Meetings Through Calendly Integration
If your law firm uses LinkedIn for business development, there’s a new feature worth paying attention to. LinkedIn has officially partnered with Calendly to make scheduling meetings easier, and it
Should You Geotag Photos for Google Business Profile Rankings?
Short Answer: No At some point, you’ve probably heard that geotagging your photos can help improve your rankings on Google. Maybe it came from a marketing “guru” on YouTube, a