If you want your law firm to show up in local searches, your homepage needs to do more than just look good. It needs to be optimized for local SEO so when someone searches for an attorney in your area, your firm shows up front and center.
Here’s how to optimize your law firm’s homepage for local SEO and help clients find you in your city or region.
Include Your Primary Location in Key Areas
You need to make it crystal clear where you’re located and who you serve. Add your city and state in:
- The homepage title tag
- Meta description
- Your main headline (H1) if it makes sense
- The first paragraph of content
- The footer of your site
Example: Instead of just saying “Experienced Personal Injury Attorneys,” try “Experienced Personal Injury Attorneys in Orange County, CA.”
Write Local-Focused Copy
Your homepage content should speak directly to your local audience. Mention your city, nearby communities, and the types of clients you help. Don’t overdo it with keyword stuffing, keep it natural and conversational.
Add Your NAP Information (Name, Address, Phone)
Your firm’s name, physical address, and phone number should be easy to find, preferably in the footer and on the contact page. Make sure this matches exactly with your Google Business Profile and any legal directories.
Link to Practice Area Pages
Your homepage should link out to your main practice area pages with clear anchor text. This helps both visitors and search engines understand what your firm specializes in.
Optimize Images
Any images on your homepage should have descriptive file names and alt text that includes your location and practice area where appropriate. Example: orange-county-personal-injury-attorney.jpg
Add Schema Markup
Local business schema markup helps search engines understand who you are and where you’re located. It’s a behind-the-scenes technical setup, but it makes a big difference in helping Google display your firm in local search results.
Keep It Fast and Mobile-Friendly
Local searches are often done on mobile devices. Make sure your homepage loads quickly and looks great on phones and tablets.
Don’t Forget Your Call to Action
Once visitors find you, make it easy for them to get in touch. Add clear calls to action like:
- Schedule a Free Consultation
- Call Us Today
- Get Help Now
Want Help Optimizing Your Homepage for Local SEO?
We help law firms get found in their local markets by optimizing websites for search — starting with the homepage. If you’d like help making sure your website shows up where it matters, we’re here for you.
Schedule a free consultation — we’ll review your homepage and help you bring in more local clients.
