We’ve already covered how to create strong attorney profile pages, but one of the biggest questions we get is: Should you include each attorney’s direct contact information on their profile?
There’s no one-size-fits-all answer. Some firms list direct phone numbers and personal email addresses, while others keep things centralized. Both approaches have their pros and cons. Let’s break it down so you can decide what works best for your firm.
Option 1: List the Attorney’s Direct Phone Number and Email
Pros:
- Makes it easy for clients and referrals to reach the attorney directly.
- Personalizes the experience and builds trust.
- Can reduce bottlenecks if an attorney is the main point of contact for certain cases.
Cons:
- Attorneys may end up fielding a lot of unqualified calls or spam emails.
- Exposes personal lines or inboxes to unsolicited contacts.
- Inconsistent responsiveness can become an issue if attorneys aren’t monitoring those channels.
- If the attorney leaves the firm, this information quickly becomes outdated and can lead to broken communication paths.
Option 2: Use a Central Firm Email and Main Phone Number on All Profiles
Pros:
- Keeps communication centralized and consistent.
- Reduces the risk of spam or misuse of individual email addresses.
- Easier to manage when attorneys come and go.
- Ensures all inquiries are tracked and routed properly.
Cons:
- Feels a little less personal.
- Some clients may prefer to reach out directly and could find it frustrating.
Option 3: Use a Contact Form on Each Attorney’s Profile Page
Pros:
- Helps prevent spam by avoiding exposed email addresses.
- Allows you to track inquiries through form submissions.
- Can route inquiries through your intake team or CRM automatically.
- You can require specific fields to qualify leads.
Cons:
- Some users prefer to email or call directly.
- Adds one extra step compared to simply clicking an email address.
What We Recommend
For most small and mid-sized law firms, we recommend a balanced approach:
- Display the attorney’s name, title, professional photo, and bio.
- Include general firm contact info (phone number and email) prominently on every attorney page, either in the sidebar or near the bio.
- If your firm is large enough to have dedicated extensions or direct lines that are professionally managed, those can be included. But avoid listing cell phone numbers or personal lines unless the attorney has requested it and is prepared to manage that communication.
- If email spam is a concern (and it usually is), consider using a contact form on the attorney’s profile page instead of exposing their direct email address.
- Make sure your website design and call-to-action buttons make it easy for visitors to get in touch, regardless of the method.
Keep It Consistent
Whatever option you choose, apply it consistently across all attorney profiles. Having one attorney with a personal cell phone listed and another with only general firm info looks sloppy and can confuse visitors.
Need Help Structuring Your Attorney Profile Pages the Right Way?
We help law firms build clean, professional, and well-organized attorney profile pages, with the right contact options, trust signals, and calls to action. If you’d like help fine-tuning your site or making it more user-friendly, we’re here for you.
