When you’re running marketing for your law firm, whether it’s Google Ads, Local Service Ads, or even just investing in SEO, you need to know what’s actually bringing in new leads. And for most firms, that means tracking phone calls.
After all, most people who are looking for a lawyer pick up the phone and call. But without call tracking in place, you don’t really know where those calls are coming from, or which marketing channels are worth your budget.
What Is Call Tracking?
Call tracking lets you assign unique phone numbers to different marketing sources so you can see exactly what’s driving each call. If someone finds you through Google Ads, you’ll know. If they came in through organic search, you’ll know that too. And when someone calls after clicking a Local Service Ad? Yep, you can track that too.
For law firms, this is huge. You’re not just throwing money at ads and hoping they work. You’re getting real data about what’s generating actual conversations with potential clients.
Why We Use and Recommend CallRail
We’ve worked with a lot of tools over the years, but CallRail continues to be the one we trust and recommend for our clients. It checks all the boxes for what most small and mid-size law firms need.
Here’s why it works so well.
It’s Easy to Use
CallRail’s dashboard is clean and straightforward. You don’t need to be tech-savvy to get the info you need. You can quickly see which campaigns are driving calls, listen to recorded conversations, and view reports without digging through confusing settings.
It Integrates Seamlessly
Whether you’re running Google Ads, doing SEO, or managing your business listings through Google Business Profile, CallRail plugs right in. It also integrates with tools like Google Analytics, Google Ads, and CRM platforms if you’re using one.
You Can Record and Review Calls
Call recording is one of the most helpful features for law firms. You can listen to how leads are handled, spot patterns in intake conversations, and make improvements to how calls are answered. It’s also a great way to make sure you’re not missing opportunities to convert leads into clients.
It’s Cost-Effective
For the level of insight you get, CallRail is priced fairly. You don’t have to commit to enterprise-level tools or overpay for features you’ll never use. It scales well whether you’re a solo attorney or a growing firm with multiple practice areas.
Common Questions from Law Firms
Do I need call tracking if I’m not doing paid ads?
Yes. Even if you’re only doing SEO or relying on referrals, call tracking can help you understand what pages are driving engagement and how people are finding you.
Will it mess with my main phone number?
Nope. CallRail uses “tracking numbers” that forward to your main line, so your client experience stays seamless. You’ll still get every call, just with more visibility on where it came from.
Is it hard to set up?
Not at all. We handle setup for all our clients, and once it’s in place, you won’t have to touch it unless you want to.
Want to See It in Action?
We include CallRail setup and management as part of our standard digital marketing services for law firms. And more importantly, we help you use the data to make smarter marketing decisions, so you’re not just guessing what’s working.
If your firm is investing in marketing but you don’t have clear insight into what’s driving results, call tracking is a great place to start.
If your website and marketing aren’t delivering the kind of leads you want, we can help. Schedule a free consultation and let’s talk about how to bring in more of the right clients.
