Client testimonials are one of the strongest trust signals you can include on your law firm’s website. People want to know that others have had positive experiences working with you, and showcasing those reviews can make the difference between someone contacting you or moving on to another firm.
Here’s how to include testimonials on your website in a way that builds credibility and helps convert visitors into clients.
Create a Dedicated Testimonials Page
Having an entire page devoted to client testimonials and reviews is a great way to showcase all your positive feedback in one place. A dedicated testimonials page:
- Makes it easy for visitors to browse success stories
- Builds trust by showing social proof
- Can be optimized with schema markup so that star ratings show up in Google search results
Pro tip: Don’t forget to include a clear disclaimer on this page stating that results vary and that past client experiences do not guarantee future outcomes.
Sprinkle Testimonials Throughout Your Website
While having a dedicated page is helpful, I’m also a big fan of placing testimonials throughout your site where they’re most relevant. For example:
- A testimonial about how you helped someone after a car accident on your car accident practice area page
- Testimonials on other service pages that match the client’s case type
- Small sliders or testimonial blocks on your homepage or sidebar to build trust without making visitors dig for them
These placements keep positive feedback front and center, right when visitors are reading about how you can help them.
Should You Copy Reviews from Google or Yelp?
Some people will say you shouldn’t copy and paste reviews from third-party platforms onto your website, but honestly, the pros outweigh the cons. Most visitors won’t leave your website to go check Google or Yelp. If they’re already on your site, you want to show them that others have had great experiences with you.
Just be sure to:
- Keep the reviews authentic and unaltered
- Attribute them properly (for example, “— from Google Review”)
- Include that all-important disclaimer
Make It Easy for Clients to Leave Reviews
Don’t forget to give happy clients a way to leave you more great feedback! On your testimonials page or in your website footer, include a friendly call to action with a link to your Google Business Profile, Yelp, or wherever you’d like to collect reviews.
Something simple like:
“Had a great experience with us? We’d love your feedback. [Leave us a review on Google.]”
Include the Right Disclaimers
If you’re showcasing testimonials and case results, always include a disclaimer stating that each case is different and that past outcomes are not a guarantee of future results. It’s not just a good practice, it’s often required.
Want Help Showcasing Testimonials on Your Website?
We help law firms build websites that show off the trust and credibility you’ve worked hard to earn. Whether you need help adding testimonials, setting up schema markup, or redesigning pages to better highlight client stories, we’re here to help.
