One of the most common pages you’ll find on large law firm websites is a “Meet the Team” or “Our Attorneys” page. But for small and mid-sized firms, it’s not always so obvious whether you should have one.
Let’s break down the pros and cons of having a team page, what information belongs there, and how to set it up the right way for firms of any size.
The Pros of Having a Team Page
- Builds trust — Clients like to know who they’ll be working with. Seeing names, faces, and qualifications builds confidence.
- Adds a personal touch — Even for smaller firms, showing real people behind the practice can make you more approachable.
- Improves SEO — Attorney bio pages linked from a team page can help with search rankings for individual names and practice areas.
- Helps referrals — Other attorneys and professionals looking to refer cases often look for attorney names and bios.
The Cons (and When You Might Skip It)
- Small firms may feel “too small” — If you only have one or two attorneys, listing “Our Team” can feel a little thin. In that case, you might skip a team page and focus on a strong About the Firm page and robust individual bios.
- Outdated pages hurt credibility — If team members leave and their profiles stay up, it reflects poorly on your firm. Maintenance is key.
Including Non-Attorney Staff on Your Team Page
Some law firms choose to list only attorneys, but many of our clients also include key non-attorney staff, and for good reason. Including paralegals, law clerks, office managers, administrative staff, and even bookkeepers can help show that your firm has a strong, well-rounded support team behind the scenes.
It’s also a great way to highlight the people who keep your firm running smoothly and make them feel valued. For smaller and mid-sized firms, showcasing your full team can give prospective clients confidence that, even if you don’t have dozens of attorneys, you have dedicated professionals working to support every case.
We’ve even worked with firms that include their office pet on their team page and honestly, that personal touch can make your firm feel approachable and relatable.
Bottom line: if it feels right for your firm’s culture and client experience, including your broader team is absolutely a good move. Just make sure each team member is presented professionally with a photo, name, title, and a short description of their role.
How to Structure the Page (Depending on Firm Size)
- Small firms (1-3 attorneys):
- A simple team page listing each attorney with photos, short bios, and links to full profiles.
- Optional: Include key support staff if they play a client-facing role.
- Mid-sized firms (4-20 attorneys):
- A grid or list layout with photos, names, titles, and links to bio pages.
- Support staff can be included if it makes sense for your firm’s culture and client relationships.
- Large firms (20+ attorneys):
- A well-organized team page with filters or categories by practice area or office location.
- No need for a search feature unless your firm is exceptionally large (100+ attorneys).
- Very large firms (100+ attorneys):
- An advanced index with search functionality is common and helpful.
- Consider filters by location, practice area, and alphabetical order.
Pro Tip: Keep It Updated
Attorney bios and team pages should be part of your website maintenance checklist. Remove profiles promptly when someone leaves the firm, and update photos or bios when attorneys earn new certifications or awards.
Need Help Creating or Updating Your Team Page?
We help law firms build professional, easy-to-navigate websites that make great first impressions. Whether you need to build an “Our Attorneys” page from scratch, update old content, or rethink how you present your team, we’ve got you covered.
Schedule a free consultation — we’ll help make sure your website showcases your team the right way.
