Your law firm’s attorney profile pages are some of the most important pages on your entire website. These aren’t just bios, they’re personal landing pages that help potential clients (and referral partners) get to know the person they might trust with their case.
Done right, these pages not only build credibility but also help with search engine optimization (SEO) and can show up when someone searches for an attorney by name. Here’s how to create attorney profile pages that make a great impression, rank well, and support your firm’s growth.
Why Attorney Profile Pages Matter
- They show up in Google searches. Potential clients and referrals will Google your name, having a strong, polished profile page that ranks well ensures they land on your site.
- They’re personal trust-builders. People hire people. Clients feel more confident when they can learn about you as a person and a professional.
- They’re perfect for linking from LinkedIn and other social profiles. Every attorney should link their firm bio page from their LinkedIn profile. It helps with visibility, credibility, and SEO.
- They reflect on the firm as a whole. Disorganized or inconsistent profile pages can make the entire website feel unprofessional.
What Every Attorney Profile Page Should Include
1. Professional Photo
Invest in a high-quality, professional headshot. No selfies, no group-cropped photos, this is the face of your practice.
2. Full Contact Information
Make it easy for visitors to reach out. Include:
- Direct phone number (if appropriate)
- Email address or contact button
- Office location (if the firm has multiple locations)
3. Professional Bio
Your bio should include:
- A brief overview of your career
- Areas of practice and special focus
- Key accomplishments or notable cases (if allowed)
- A conversational tone that’s approachable but professional
4. Education and Bar Admissions
These are expected details, be sure to include them clearly:
- Law school and undergraduate education
- Bar admissions (state and year, if desired)
- Any certifications or special designations
5. Professional Memberships and Trust Signals
Highlight memberships and recognitions:
- State bar associations
- Super Lawyers
- Martindale-Hubbell ratings
- Local or community leadership roles
- Board memberships
6. Optional: Personal Touch
A one-liner that humanizes you can go a long way. Something like:
Outside the office, John enjoys hiking, cooking, and spending time with his family.
It helps potential clients connect with you as a person.
Keep the Design and Layout Consistent
One of the most common mistakes we see is inconsistency between attorney profile pages. It’s important that every profile follows the same structure, format, and design for a polished, professional look. Even small inconsistencies can make a website feel messy or neglected.
Optimize for SEO
- Use the attorney’s full name in the page title and URL.
- Include relevant keywords (like practice areas and city) naturally in the bio.
- Link to each attorney’s profile from the Meet the Team or Our Attorneys page.
- Encourage each attorney to link their profile page from their LinkedIn and other professional directories, this helps drive traffic and authority.
Ready to Make Your Attorney Profiles Stand Out?
Your attorney profile pages are too important to treat as an afterthought. We help law firms write, design, and optimize bio pages that build trust and show up in search results. Whether you need help polishing your current profiles or building them from scratch, we’ve got you covered.
