AI search
How ChatGPT, Google’s AI Overviews and AI tools like Gemini change the way people find lawyers, and what you can do about it.
How to Create an llms.txt File for Your Law Firm
Learn what an llms.txt file is, how it differs from robots.txt, and how to write one for your law firm, with section examples and a full sample file.
July 7, 2026 · AI search
ChatGPT Ads Are Coming: What It Could Mean for Law Firm Marketing in 2026
OpenAI plans to test ads in ChatGPT. See what was announced, what early ads may look like and how law firms can prepare landing pages, intake and tracking.
January 16, 2026 · AI search
GEO vs SEO: What Lawyers Need to Know About the Future of Search
SEO helps your law firm win the click; GEO helps it win the answer in AI tools like ChatGPT. Learn the difference and how to optimize your site for both.
November 26, 2025 · AI search
How Google’s Gemini 3 Update Could Impact Your Law Firm’s Online Visibility
Google’s Gemini 3 now powers AI Mode in Search. How it could affect your law firm’s organic traffic, local SEO and paid ads, and what to do now.
November 20, 2025 · AI search
Want Your Law Firm to Show Up in ChatGPT? Focus on the Right Review Sites
ChatGPT draws on review sites beyond Google when it recommends lawyers. See which platforms matter for law firms and how to build reviews across them.
November 19, 2025 · AI search
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