Local organizations count too. A current profile with the Austin Bar Association (which created the Lawyer Referral Service of Central Texas), the Williamson County Bar Association or the State Bar of Texas is a trusted local listing that points to your firm. We check which ones you have, and which ones are missing or out of date.
Law firm SEO and marketing in Austin
The Austin metro has more than 1,600 law offices, from downtown to Round Rock, Georgetown and San Marcos. Most people looking for a lawyer here start with a search on their phone and call one of the first firms they see. We help Austin-area firms show up in Google Maps, search results and AI answers, then turn those searches into signed clients.
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Want to see how you compare? Book a free Growth Audit and we'll look at your Maps listing, reviews and website next to two or three Austin competitors.
- 1,640 law offices in the metro
- 499 of them with 5 or more staff
- Median household income $100,431
- 2.43 million people, 5 counties
The City of Austin (dark blue), with Travis, Williamson, Hays, Bastrop and Caldwell counties. Map and figures: U.S. Census Bureau, 2023 and 2020–2024.
A mid-sized market with money behind it
Austin is a mid-sized legal market with high incomes. The metro covers the City of Austin and five counties: Travis, Williamson, Hays, Bastrop and Caldwell. Here’s what U.S. Census Bureau data for the Austin-Round Rock-San Marcos metro (County Business Patterns 2023 for legal services, American Community Survey 2020–2024) means for your marketing:
| Measure | Austin metro | What it means for your firm |
|---|---|---|
| Law offices | 1,640 | Most practice areas have dozens of firms competing for the same searches |
| Offices with 5 or more staff | 499, about three in ten | Plenty of competitors with real marketing budgets |
| Median household income | $100,431, about 24% above the US median | Clients who can pay, and fees that support marketing |
| Population | 2.43 million | Enough demand for specialist firms, not only generalists |
What Austin search results look like
We ran common searches from an Austin location in November 2026, mostly on desktop, including “divorce lawyer austin”, “immigration lawyer austin”, “dui lawyer austin” and “personal injury lawyer austin”. Four things stood out:
The map comes first, most of the time
On desktop, Google’s three-firm map led the page for injury, divorce, immigration, estate planning and criminal defense searches. For “car accident lawyer austin”, Google’s Local Services Ads sat above even the map. That makes your Google Business Profile and local SEO the first job.
DUI searches look different
For “dui lawyer austin”, on desktop and mobile, there was no map at all: Google’s AI Overview led the page, with forum threads and reviews further down. The AI Overview also led “workers comp lawyer austin”. We track whether your firm is named in those answers, and in ChatGPT, through our AI search work.
Directories take spots
Yelp, Super Lawyers, Justia, Avvo and Best Lawyers showed up in the results, and AI answers cited Justia and Super Lawyers as sources. A complete, consistent profile on each one helps twice.
Demand is real, but specific
Google estimates about 3,600 searches a month for “divorce lawyer austin”, 1,900 for “immigration lawyer austin” and 720 for “dui lawyer austin”, plus longer phrases and searches for nearby towns. That’s why we build pages for the cases you want, not one page for “lawyer Austin”.
Pages built for how Austin clients search
People here rarely search for “a lawyer”. They search for a case type, a town or a question about Texas law. We plan your law firm SEO around those searches, one page each:
- Case type plus city: “divorce lawyer austin”, “estate planning attorney austin”. Clear intent, and fewer competitors than the broad terms.
- Towns and counties: “divorce lawyer round rock”, “dui lawyer georgetown tx”, “family lawyer san marcos”. Clients often want a firm near the courthouse they’ll be in.
- Texas law questions: “can I sue if I was partly at fault in Texas”. Under Texas’s proportionate responsibility law, an injured person who is more than 50 percent responsible recovers nothing, and a smaller share reduces the award (Civil Practice and Remedies Code §§ 33.001 and 33.012). Injury clients ask about it before they call.
- Spanish-language searches: “abogado de inmigracion austin”, about 110 searches a month. A translated page rarely ranks; a page written for the words people actually search can.
- Your attorneys: each lawyer’s name plus “lawyer”, which is what people check right before they call.
Want to see how you compare?
Book a free Growth Audit and we'll look at your Maps listing, reviews and website next to two or three Austin competitors.
Local courts and bar groups, used properly
Austin-area firms work across the Travis County district courts at the Civil and Family Courts Facility, the Williamson County district courts in Georgetown and the U.S. District Court for the Western District of Texas, Austin Division. Those names belong on your practice pages where they’re relevant, because they’re what clients and AI answers connect with a local firm.
Texas’s advertising rules, built in
Texas has its own rules for lawyer advertising, and some of them catch firms out online:
File your ads with the State Bar
Rule 7.04 requires you to file each non-exempt ad or solicitation with the State Bar of Texas Advertising Review Committee within 10 days after it’s first used, with an application and fee. Most website pages are exempt, but your homepage isn’t (Rule 7.05). You can ask for pre-approval at least 30 days before an ad runs.
A named lawyer and a location
Rule 7.02 says every ad must name a lawyer responsible for its content and identify that lawyer’s primary practice location.
Contingency fees need more
If an ad says you work on a contingent fee, the same rule says it must also state whether the client pays other expenses, such as the costs of litigation.
The 31-day rule
Texas Penal Code § 38.12 makes it a crime for a lawyer to send an unrequested written communication or solicitation about a personal injury, wrongful death or other accident before the 31st day after it happened.
We write your pages, ads and Google Business Profile posts within these rules and flag anything that needs your sign-off. You still have the final say on what your firm advertises, but you shouldn’t have to catch rule problems yourself.
What clients say
Hiring PointClick when I was opening my own Law Firm in 2013 was the best business decision I have ever made. I would recommend them without hesitation to anyone.
Law Offices of Gary A. Peterson
I have worked with PointClick for years. They designed my website and currently handle my firm’s seo and other online marketing needs. They are very responsive whenever I have questions or specific requests. I would recommend their services to any law firm in need of web design or internet marketing help.
Law Offices of Brent W. Caldwell
Nick has always answered all my questions, does everything he says he'll do, and put together a great looking website for my business.
Law Office of Charles Schurter
Austin law firm marketing, run as one plan
All of this runs inside the PointClick Client System: SEO, Maps, reviews, social media, AI visibility, your website and monthly reporting, by one team. Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it.
The PointClick Client System starts at $2,500/month, and you’ll see the number before you sign anything. No setup fee, no long-term contract, and if you’re not happy with our work in the first 30 days, we refund your first month’s fee in full (terms apply). Want to start smaller? See every way to get started.
Questions firms ask
Do you have an office in Austin?
No. PointClick is a California-based company and our team works remotely, so we meet Austin clients on Zoom or by phone. Your marketing is about your office and your market, not ours: we plan around your address, your courts and the competitors your clients actually see.
Do you work with firms in Round Rock, Georgetown, San Marcos and the rest of the metro?
Yes. We work with firms anywhere in the Austin area, including Travis County, Williamson County, Hays County, Bastrop County and Caldwell County. If you have more than one office, each one gets its own Google Business Profile and its own location page on your website.
Can you get my downtown Austin firm into the map results in Round Rock or San Marcos?
Sometimes, but distance matters. Google weighs how close a firm is to the person searching, so your profile is strongest near your office. Further out, reviews, a strong profile and good pages for those areas widen your reach. We don't create virtual offices to cover more towns: Google suspends profiles for that, and it puts your firm at risk.
How much does law firm marketing in Austin cost with PointClick?
The PointClick Client System starts at $2,500/month. Firms in competitive practice areas, like personal injury and criminal defense, often need more content and link building, so they may invest more. Paid ads are an add-on at $1,500/month plus the ad spend you pay Google and Meta directly. We quote a firm number after the free Growth Audit.
How long before SEO brings in cases?
Some fixes help within weeks, like a Google Business Profile that's finally complete or a form that actually reaches you. Rankings for competitive Austin searches take months. We recommend at least three months for SEO, and if you need calls sooner, Google Ads and Local Services Ads can bring them in while rankings build.
See which Austin firms AI answers name
See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.
Get my free AI Visibility CheckWant to see how you compare? Book a free Growth Audit. Prefer to talk? Call (949) 459-3708. We answer 24/7.